BNET Business Dictionary
Business Definition for: Micromarketing
- marketing to individuals or very small groups. Micromarketing contrasts with mass marketing and targets the specific interests and needs of individuals by offering customized products or services. It is similar to niche marketing, but rather than targeting one large niche, a micromarketing company targets a large number of very small niches.
Additional Resources
- On Store Format, Category Space Allocation, and Opportunities for Micromarketing
- This paper examines the impact of store format on the benefits that retailers can obtain from micromarketing strategies. Retail chains adopting a micromarketing strategy, tailor their marketing mix to the characteristics of the local market in which each store outlet operates. The present research spells out the conditions for micromarketing...
- White papers 2002-11-21
- Experian acquires Adhoc Solutions; Leading Belgian micromarketing company acquired by Experian's Business Strategies division.
- M2 PRESSWIRE-30 November 2006-EXPERIAN: Experian acquires Adhoc Solutions; Leading Belgian micromarketing company acquired by Experian's Business Strategies divisionC1994-2006 M2 COMMUNICATIONS LTD RDATE:30112006 Experian , the global information solutions company, has acquired Adhoc Solutions, a key player in the Belgian micromarketing...
- Research articles 2006-11-30
- Coors puts its focus on micromarketing
- GOLDEN, Colo. -- While most beer makers concentrate on nationwide promotional campaigns, Coors Brewing Co. thinks that smaller may be better. Although the brewer continues its national advertising campaign, it is increasingly focusing on the micromarketing efforts that it launched about a year ago."People are beginning to understand that mass...
- Research articles 1993-05-24
- Micromarketing to deliver macro results - Buyers & Sellers - column
- Micromarketing to Deliver Macro Results How would you like to be able to send the following letter to one of your customers?Dear Mr. Smith: I want to remind you that your wife Marian's birthday is coming up in two weeks on April 5th, and we have the perfect...
- Research articles 1991-05-06
- Freemales, Spuds and Salary Miners | BTalk Australia
- The 2008 MOSAIC analysis showed the emergence of three consumer groups --- Freemales, Spuds and Salary Miners. Today on BTalk Australia Phil Dobbie asks Graham Plant, Managing Director of Pacific Micromarketing, to explain what these groups are and how demographic tools like MOSAIC compare with psychographic based techniques for segmenting...
- Blog posts 2008-06-10
- How much do you know?
- May 20, 2003 (Marketing - ABIX via COMTEX) Businesses are advised to keep their information on customers up to date. Australians are highly mobile and businesses must adapt their practices to customers' mobility. Pacific Micromarketing has developed software that can be used to assist...
- Research articles 2003-05-20
- 'Traiting' allows retailer to fulfill local toy needs - Wal-Mart - Company Profile
- Wal-Mart is using its "traiting" micromarketing program to reach new heights in toys as the retailer vies to serve markets in new and unique ways while strengthening its position as the nation's second largest toy merchant.
- Research articles 1994-06-20
- A page from the Borders playbook: offer a strong mix and a soft sell - Borders superstores
- Selection, selection, selection. That's traditionally been Borders superstores' best tool for differentiation against the country's leading book merchant, Barnes & Noble--and the proprietary information inventory system that essentially makes micromarketing ordering decisions for each of the stores is about to get bigger.
- Research articles 1996-06-17
- BTalk Turns 100 | BTalk Australia
- (26min 23) Welcome to the 100th episode of BTalk Australia. Back in June we kicked off a daily podcast, aimed at Aussies but intended to be of interest to BNet users the world over. Today you can hear the variety of topics we have covered so...
- Blog posts 2008-10-19
- Where Are We Heading? | BTalk Australia
- (7min 43) What's changing in Australia? In this edition of BTalk Australia Phil Dobbie discovers that its not just Gen Y increasing in the population, there's also more freemales, spuds and salary miners. With these changes we're seeing a different approach to work, particularly as technology takes away some of...
- Blog posts 2009-01-15
- LEVI'S TO ACQUIRE, DEVELOP YOUTH BRANDS IN EFFORT TO WIN OVER KIDS, TEENS - GIANT JEANS MAKER AIMS FOR YOUTH WITH FOURTH WAVE FROM TBWA/CHIAT/DAY.
- NEW YORK -- Levi Strauss & Co. is no longer targeting everyman. Instead, the $6.9 billion jeans giant is intent on building a portfolio of youth-oriented brands and is aggressively micromarketing to a younger consumer with a media mix that includes...
- Research articles 1998-11-23
- Ethnic selections season greeting cards
- Nationwide DSN Report - The micromarketing craze enveloping the discount store industry has touched nearly every department in the store - including greeting cards.While retailers are still far from offering full multilingual/multiethnic card selections in everyday cards, ethnic neighborhoods are increasingly being served with product that appeals to a growing...
- Research articles 1996-04-01
- Market Driving Organizations
- This paper approaches the scientific micromarketing opportunity through initially posing the following questions provided in this paper that in all likelihood would present themselves to the C-level executive suite of a company considering the benefits, costs and other considerations involved in joining the scientific marketing revolution. Many good companies are...
- White papers 2009-01-01
- Too Inc. Enables New Store Growth Using Marketmax® Retail Solutions; Planning and Forecasting for Limited Too and Justice Retail Chains Will Be Integrated and Automated
- CARY, N.C. -- SAS, the leader in business intelligence, announced today that its Marketmax division will provide Too Inc. (NYSE: TOO) with retail software solutions for financial planning, in-season management, assortment planning, high performance forecasting, micromarketing and the SASR Enterprise BI Server. Too Inc. is comprised of the Limited Too...
- Research articles 2005-09-07
- Where to from here?
- Apr 23, 2003 (Marketing - ABIX via COMTEX) Australian marketers have access to in-depth census and geodemographic data. This data is even more effective when fused with customer relationship management CRM tools. UK and US companies indicate that analytical and decision-making software, real-time ...
- Research articles 2003-04-24
- Employee retention, micromarketing key themes at GMA conference
- WHITE SULPHUR SPRINGS, W.Va. -- The Grocery Manufacturers Association's annual Executive Conference, held last month here at The Greenbrier, included the election of officers, more than a dozen educational sessions and the Hall of Achievement winner. GMA re-elected three officers and welcomed three new members to its board of...
- Research articles 2004-07-19
- Knowing your customer at the zip-code level
- MIAMI -- Shoppers at Sears HomeLife stores used to feel like they were ready for snow instead of sand when they saw the dark, traditional furniture on display in Florida. But the Sears, Roebuck subsidiary has livened up its offerings with leather, rattan and wicker living room sets...
- Research articles 1997-12-11
- Applied Geographic Solutions (AGS).(and Experian Information Solutions Inc,. select SRC L.L.C.)(Brief Article)
- Applied Geographic Solutions AGS, Thousand Oaks, Calif., and Experian selected SRC LLC to provide micromarketing applications to deliver the companies' marketing information content, including statistics from Experian's MOSAIC geodemographic segmentation system and AGS' demographic information.
- Research articles 2001-07-01
- DOING THEIR HOME WORK; RETAILERS' BACK-TO-SCHOOL ASSORTMENTS ARE TARGETING THE DORM-BOUND GEN Y-ERS.
- NEW YORK-As the summer months slip away, thoughts of fall bring to mind cinnamon-colored leaves, the Jerry Lewis Labor Day Telethon and the back-to-school merchandising season. And retailers, which are becoming ever more sophisticated in micromarketing their home mix to Generation Y, are...
- Research articles 2001-07-30
- Can we walk the talk.
- Mar 24, 2003 (Marketing - ABIX via COMTEX) Australia has kept pace with the world in terms of micromarketing theory, but not its practice. There is a wide gap, for example, between creative marketers and marketing data analysts. Marketing consultant Richard Webber suggests this...
- Research articles 2003-03-25
