BNET Business Dictionary
Business Definition for: Ooda Loop
- a model of the strategic decision-making process, whose elements (observation, orientation, decision, and action) succeed each other in a continuous cycle, each informing and shaping the next. The model was developed by Colonel John Boyd (1927â€"97) of the United States Air Force, building on the work of military strategists such as Sun Tzu and Karl von Clausewitz. Boyd suggested that it was possible to outthink and outmaneuver the enemy by moving through the cycle with variety, rapidity, harmony, and initiative and by thinking inside the enemy's ooda loop. The concept has been applied to organizational decision making and corporate strategy as a means of gaining competitive advantage in changing environments.
Additional Resources
- New meaning for 'OODA loop'.(Washington Pulse)(Observe, Orient, Decide, Act becomes Observe, Overreact, Destroy, Apologize during Iraq War)(Brief Article)
- Military intellectuals no doubt are familiar with the term "OODA loop," coined by the legendary U.S. Air Force Col. John R. Boyd, who helped design the F-16 fighter in the 1970s. OODA (Observe, Orient, Decide, Act) is a catchphrase for "getting inside the adversary's...
- Research articles 2003-10-01
- Getting Inside Your Competitors' Decision Cycle
- Strategy demands facts, analysis, insight, and action. Faster is almost always better. Breaking competitors' response cycles and anticipating their next moves leads to marketplace victory. The concept of the OODA loop (observe, orient, decide, act) was invented to explain why some pilots are faster and better at winning aerial dogfights...
- White papers 2003-12-01
- Analysis of the Effect of Disinformation on Decision Model for Effective Detection and Usage of Disinformation in Adversarial Environment
- Disinformation is a process that spans operational scope and battle domains. This paper investigates the nature of disinformation by applying it in an abstract and flexible representation called State Space Representation SSR. The paper demonstrates the utilization of the State Space Representation with an algorithmic implementation of the OODA loop...
- White papers 2005-03-11
- Letters
- The Realities of Warfare SIR, - If Scott Cooper is correct ("The Politics of Airstrikes," June/July 2001), and the problem isn't political micromanagement but the realities of coalition warfare, we, as the "lone superpower," had better learn how to fight and win on our own. Our "coalition partners" will cost...
- Research articles 2002-02-01
