BNET Business Dictionary
Business Definition for: Pitch
- an attempt to win business from a customer, especially a sales presentation
Wiktionary Definition for: Pitch
- a sticky, gummy substance secreted by trees; sap
- Ex: ''It is hard to get this '''pitch''' off of my hand.''
- a dark, extremely viscous material remaining in still after distilling crude oil and tar.
- Ex: ''They put '''pitch''' on the mast to protect it.'' ''The barrel was sealed with '''pitch'''.''
- baseball the act of pitching a baseball
- Ex: ''The '''pitch''' was low and inside.''
- sports the field on which cricket, soccer, rugby or hockey field hockey is played
- Ex: ''The teams met on the '''pitch'''.
- an effort to sell or promote something
- Ex: ''He gave me a sales '''pitch'''.''
- the distance between evenly spaced objects, e.g. the teeth of a saw or letters in a monospace font
- Ex: ''The '''pitch''' of pixels on the point scale is 72 pixels per inch''.
- Ex: ''The '''pitch''' of this saw is perfect for that type of wood.''
- the angle at which an object sits
- Ex: ''The pitch of the roof or haystack'', ''the propellor blades' pitch''
- more specifically, the rotation angle about the transverse axis
- Ex: ''The pitch of an aircraft''
- music the perceived frequency of a sound or note
- Ex: ''The '''pitch''' of middle "C" is familiar to many musicians.''
- music in an a cappella group, the singer responsible for singing a note for the other members to tune themselves by
- Ex:'' Bob, our '''pitch''', let out a clear middle "C" and our conductor gave the signal to start. ''
- # aviation A measure of the degree to which an aircraft's nose tilts up or down. Also a measure of the angle of attack of a propeller
- The place where a busker performs is called their pitch
- completely dark or black; like tar
- Ex: ''The room was '''pitch''' black.''
- to throw
- Ex: ''He '''pitched''' the horseshoe.''
- baseball to throw (the ball) toward home plate
- Ex: ''The hurler '''pitched''' a curveball.''
- to throw away; discard
- Ex: ''He '''pitched''' the candy wrapper.''
- to promote, advertise, or attempt to sell
- Ex: ''He '''pitched''' the idea for months with no takers.''
- to assemble or erect (a tent)
- Ex:'' '''Pitch''' the tent over there.''
- (of ships and aircraft) to move so that the front of the craft goes alternatively up and down
- Ex: ''The typhoon '''pitched''' the deck of the ship.''
- golf To play a short, high, lofty shot that lands with backspin
- Ex:''The only way to get on the green from here is to pitch the ball over the bunker.''
- baseball to throw the ball toward home plate
- Ex: ''He '''pitched''' high and inside.''
- baseball to play baseball in the position of pitcher
- Ex: ''Bob '''pitches''' today.''
- (of ships and aircraft) to move so that the front of the craft goes alternatively up and down
- Ex: ''The airplane '''pitched'''.''
- cricket to bounce on the playing surface
- Ex: ''The ball '''pitched''' well short of the batsman.''
- # context Bristolian dialect (''of snow'') to settle and build up, without melting
Additional Resources
- The Art of the Elevator Pitch
- An "elevator pitch" is a concise, carefully planned, and well-practiced description about you, your company, or your product/service that your mother should be able to understand in the time it would take to ride up an elevator. Whether you are an entrepreneur with a start-up company trying to find investors,...
- Blog posts 2009-06-23
- Writing the Killer Idea Pitch
- Writing the Killer Idea PitchNot just for memosThis is good advice for more than just memos. You can use this for stating your opinion in meetings, giving presentations, even just conversations with employees.The most important point is to state you subject/issue/question up front. This gives your audience a...
- Discussion threads 2007-05-10
- Perfecting the Pitch â€" A How to Guide
- Starting a business is like assembling giant mechanical watch in that there are hundreds of moving parts that must be timed to interact perfectly. Much like a watch has a face which is the external component that the world sees; an early stage startup has “the pitch” – the one...
- Blog posts 2007-04-26
- Why Your Elevator Pitch Stinks
- Almost every sales organization trains its sales folk to use some kind of "elevator pitch" which is supposed to "hook" a prospect in a few seconds. However, most elevator pitches don't work because: They're way too long, so the prospect loses interest. ...
- Blog posts 2008-12-10
- How Persuasive is Your Pitch?
- Let's have some fun. Here are three excerpts from three possible pitches on the same subject. Read all three carefully, then vote for the one you think is the most persuasive. Pitch #1: "We...
- Blog posts 2009-01-14
- Marc Andreessen's Perfect Elevator Pitch
- Marc Andreessen, the founder of Netscape, has written the perfect elevator pitch for his recent start-up Ning. He just doesn't know it yet. But Babak Nivi recognizes a punchy pitch when he encounters it. So he combined the salient points from Andreessen's recent writings about Ning to...
- Blog posts 2009-04-03
- How's Your Personal Elevator Pitch
- People subconsciously form an impression of you within 10 seconds of meeting. So when they ask you what you do, can you add to that first impression by succinctly, accurately and interestingly describing what you do in an elevator pitch lasting no more than 15 seconds?...
- Blog posts 2009-07-02
- How to Rewrite an Elevator Pitch (Pt. 2)
- On Monday, I posted a rewrite of an elevator pitch in "How to Rewrite an Elevator Pitch (Pt.1)." (Original title, eh?) I then asked you readers to vote on which one you liked best. The result was overwhelmingly in favor of the rewritten...
- Blog posts 2008-08-06
- How to Rewrite an Elevator Pitch (Pt. 1)
- How to Rewrite an Elevator Pitch (Pt. 1)RE: How to Rewrite an Elevator Pitch (Pt. 1)I can't say I'm pleased with either. I agree #1 tries to do too much in a simple pitch. I think #2 misses the mark because I can't picture delivering that to someone...
- Discussion threads 2008-08-05
- Startup Scam: Paying to Pitch Puts Power Players on the Warpath
- Over the weekend, the blogosphere has seen a small but profound eruption of wrath over angel investor groups that charge startups to pitch them. Jason Calacanis' blog post on the topic, wherein he went as far as calling out these groups by name and posting...
- News items 2009-10-12
- How to Rewrite an Elevator Pitch (Pt. 3)
- I just checked the comments to the "How to Write an Elevator Pitch (Pt. 1)" and discovered that a reader (named "bnetgeo") posted a comment that contained an elevator pitch that I think is much better than my rewrite. Here it is, with my annotations: ...
- Blog posts 2008-08-06
- Speed up That Elevator Pitch
- We've all heard of an "elevator pitch": a 30- to 60-second sales presentation timed to fit a hypothetical elevator ride with a person you want to influence. Update: Either elevators have gotten faster or attention spans have grown shorter. Whatever the cause, you should count on even...
- Blog posts 2009-07-09
- Not in Sales? You Still Need an Elevator Pitch
- The elevator pitch - the ability to sum up what you're selling in the thirty seconds it takes to travel a few floors - is usually thought to be the province of skilled salespeople and polished job seekers, but if a post by Jodi Glickman Brown on the HBR Conversation...
- Blog posts 2009-10-12
- The Art of the Cold Call Pitch
- The Art of the Cold Call PitchCold CallingAt last, someone who doesn't want to sell over the phone. Just get the appointmentOllie Lindyes!just get the appointment!Cold Call PitchMy reps do a one call close and while I understand and use your technique, there is a way by making the appointment...
- Discussion threads 2007-02-06
- Valve delivers a turbine's perfect pitch: servo valve with built in control eliminates a PLC.(Programmable logic controllers)
- Engineers at Moog Inc. and wind turbine maker Made Tecnologias Renovables SA have produced a pitch control servo valve that governs blade pitch while eliminating external controls. The valve provides precise blade feathering in response to fluctuat Engineers at Moog Inc. and wind turbine...
- Research articles 2005-09-05
- Winning pitch.(Brief Article)
- Toronto-based producer Jonathan Block-Verk was the inaugural winner of the Microsoft TV Interactive pitch contest. Block's pitch, titled Space Challenger, a home-improvement game show, brought him $50,000 and a ... Toronto-based producer Jonathan Block-Verk was the inaugural winner of the Microsoft TV Interactive...
- Research articles 2000-01-31
- When a Pitch Gets Illicit
- I recently went on a business trip with a female colleague to make an important advertising pitch to a potential client. After the pitch, we joined their executives for dinner and drinks. I went home after dinner, but my colleague, who had been flirting with one of the executives, stayed...
- Blog posts 2007-03-13
- The Ad-Pitch Thieves
- My company recently made an advertising pitch to a large company. They did not hire us for the campaign, but they clearly stole some of the ideas we presented in the pitch. Wheres the line?In a creative field like advertising, having your ideas stolen is the same as having your...
- Blog posts 2007-04-09
- Pitch Power: Knowing Your Audience II
- The pitch is the pick-up line to the journalist. In many cases, it's the first and last chance one has to make an impression. Even if one has a long-standing relationship with a writer, it is essential to craft a good pitch. In many cases, the journalist is the first...
- White papers 2003-01-01
- Ultracapacitors Improve Reliability for Wind Turbine Pitch Systems
- Today's advanced wind turbines are three-bladed, variable speed turbines. The rotor blades are adjusted and controlled via three independent electro-mechanical propulsion units for the pitch systems. On a pitch controlled wind turbine the turbine's electronic controller checks the power output of the turbine several times per second. When the power...
- White papers
