BNET Business Dictionary
Business Definition for: Prelaunch
- the activities that precede the launch of a new product
Additional Resources
- Orbital's Dart Vehicle Arrives at Vandenberg Air Force Base for Prelaunch Integration and Testing
- DULLES, Va. -- Company-Built Autonomous Rendezvous Technology Demonstration Vehicle to be Launched for NASA Aboard 36th Pegasus Rocket Later this Year Orbital Sciences Corporation (NYSE:ORB) today announced that its Demonstration of Autonomous Rendezvous DART spacecraft has arrived at the company's integration and processing facilities at Vandenberg Air Force Base...
- Research articles 2004-07-14
- TCI learns lessons in Mt. Prospect. (Tele-Communications Inc.; Illinois)(Broadband Week)
- Tele-Communications Inc. is getting into a prelaunch comfort zone with marketing plans for digital TV just as many more ambitious digital schemes are going on ice. After moving through a steep learning curve for much of the past year in its Mount ...
- Research articles 1995-08-21
- PanAmSat closes in on global goal. (Pan American Satellite Corp.; communications satellites) (Special Report: Satellites)
- Closely held company has almost $1 billion in prelaunch business Closely held company has almost $1 billion in prelaunch business
- Research articles 1994-02-07
- GM debuts online campaign for Escalade; Aim is to net younger buyers for redone SUV.(General Motors Corp. uses online advertising for 2002 Cadillac Escalade)(Brief Article)
- General Motors Corp. is hoping to drum up interest in its 2002 model Cadillac Escalade sport-utility vehicle with an ambitious prelaunch effort on the Internet. Starting in November, the Net push includes online ads, a vehicle giveaway and a charity General Motors Corp. is hoping...
- Research articles 2000-09-25
- A Bayesian Model for Prelaunch Sales Forecasting of Recorded Music
- In a situation where several hundred new music albums are released each month, producing sales forecasts in a reliable and consistent manner is a rather difficult and cumbersome task. The purpose of the study presented in this paper is to obtain sales forecasts for a new album before it is...
- White papers 2003-02-01
- NASA Updates Space Shuttle Endeavour Prelaunch Events
- To: TECHNOLOGY EDITORSTo: TECHNOLOGY EDITORS
- Research articles 2007-07-30
- NASA Announces Shuttle Prelaunch Events and Countdown Milestones
- To: SCIENCE EDITORSTo: SCIENCE EDITORS
- Research articles 2007-11-30
- NASA Announces Shuttle Prelaunch Events and Countdown Details
- To: SCIENCE EDITORS To: SCIENCE EDITORS
- Research articles 2008-03-04
- Honda kicks off prelaunch ads for new minivan.
- Auto marketer follows strategy it used earlier in successful launch of SUV Auto marketer follows strategy it used earlier in successful launch of SUV
- Research articles 1998-05-11
- VOLVO CREATES A GEN XER PITCHMAN FOR WEB EFFORT: AUTO IMPORTER AIMING INTERNET CAMPAIGN AT U.S. COUNTERPARTS.
- [san francisco] He's funny and hip. He windsurfs, rides a mountain bike and cares for the environment. Meet Lars, a Swedish Generation Xer who will be introduced on the Internet this spring by Volvo Cars of North America as part of its prelaunch of t [san...
- Research articles 1999-02-15
- Apple Introduces MacBooks with "Unibody" Construction
- Seth Gilbert submits: Tuesday, Apple AAPL revealed an evolved slate of thin, light, eco-friendly MacBook notebooks to waiting audiences. Greener, leaner and more powerful than ever, the laptops remain high on style and function but despite prelaunch speculation to the contrary, they’re still mostly premium-priced, premium products. Entry priced...
- External links 2008-10-15
- Maker, NASA blamed for Hubble's defect - Perkin-Elmer Corp., contractor for the space telescope
- Maker, NASA blamed for Hubble's defect ANASA-appointed panel concluded last week that the space agency and the contractor it hired to build the Hubble Space Telescope's primary mirror deserve equal blame for not detecting -- prior to Hubble's launch -- the serious optical aberration that today flaws the telescope's...
- Research articles 1990-12-08
- NASA: Deep Space 1 arrives at KSC for launch preparations.
- M2 PRESSWIRE-18 August 1998-NASA: Deep Space 1 arrives at KSC for launch preparations C1994-98 M2 COMMUNICATIONS LTD RDATE:170898 NASA's Deep Space 1 spacecraft, designed to validate 12 new technologies for scientific space missions of the next century, has arrived at the...
- Research articles 1998-08-18
- NASA: Discovery to move from OPF to VAB sporting a new look.
- M2 PRESSWIRE-10 September 1998-NASA: Discovery to move from OPF to VAB sporting a new look C1994-98 M2 COMMUNICATIONS LTD RDATE:090998 After spending three months in KSC's Orbiter Processing Facility OPF bay 2 undergoing prelaunch preparations for Shuttle mission STS-95, Discovery is...
- Research articles 1998-09-10
- -NASA: Stardust arrives at KSC for launch preparations.
- M2 PRESSWIRE-16 November 1998-NASA: Stardust arrives at KSC for launch preparations C1994-98 M2 COMMUNICATIONS LTD RDATE:121198 NASA's Stardust spacecraft, designed to fly through a comet's coma, the cloud that surrounds the nucleus of a comet, has arrived at the Kennedy Space Center to begin prelaunch processing....
- Research articles 1998-11-16
- NASA: FUSE satellite arrives in Florida for launch preparations.
- M2 PRESSWIRE-5 April 1999-NASA: FUSE satellite arrives in Florida for launch preparations C1994-99 M2 COMMUNICATIONS LTD RDATE:020499 NASA's Far Ultraviolet Spectroscopic Explorer FUSE satellite arrived Thursday, April 1 at NASA Hangar AE on Cape Canaveral Air Station to begin prelaunch processing...
- Research articles 1999-04-05
- Judge thows out Sanofi's case against rival's claim
- A JUDGE THREW out SanofiAventis' case against claims for Novo Nordisk's insulin Levemir. Sanofi-Aventis, which markets competitor Lantus, had charged that Levemir does not last for 24 hours, as claimed in Levemir prelaunch and launch promotions, and sought a preliminary injunction in the New Jersey US District Court. The judge...
- Research articles 2006-08-01
- Launch pace quickens
- The installation of power-generating solar panels sets the stage for the scheduled December launch of the National Aeronautics and Space Administration's (NASA's) advanced X-ray astrophysics facility AXAF. This is the final step in the construction of the world's most powerful X-ray telescope. With all the major components in place,...
- Research articles 1998-05-01
- A fond farewell - Prelaunch Notes - personnel management - Brief Article - Editorial
- Early in the production of this issue of Aerospace Power Journal, Col Eric Ash, the now former editor, was named commander and president of the Community College of the Air Force CCAF and had to leave the Journal rather abruptly. Fortunately for the APJ staff--and the Air Force--he leaves behind...
- Research articles 2002-06-22
- Prelaunch notes
- BRINGING DECISIVE FORGE to bear quickly on any point of the globe by integrating the very different operating environments of air and space has been--and will continue to be--the US Air Force's primary function. Similarly, as General Jumper stated, bringing hearty debate and innovative thought to bear on the challenges...
- Research articles 2002-09-22
