BNET Business Dictionary
Business Definition for: Public Relations
- see PR
Wiktionary Definition for: Public Relations
- #communication by a person or an organization with the purpose of creating a favorable public image
- #commonly referred to as PR
Additional Resources
- Conducting a Public Relations Campaign
- Conducting a corporate public relations campaign can raise awareness of your company and build consumer confidence. It may be especially important when changes occur or you enter new markets. Public relations can also help improve your company's reputation.Your corporate reputation is how you are perceived by customers, suppliers, and others....
- Articles 2007-05-01
- Crafting a Product Public Relations Campaign
- Public relations is often used to promote new products, and you can use public relations to support various sales and marketing objectives. Whatever your goals, there are many ways you can enhance product public relations using a variety of media.What You Need to KnowWhen should I hold a press conference?...
- Articles 2007-07-09
- Towards a Typology of the Public Relations Behaviour of Organisations
- This paper contributes to a general theory of the public relations behavior of organizations by developing a typology of organizational public relations behavior based on a new construct called public relations orientation. Four constructed types describe the way organizations practice public relations, and the organization-level outcomes that may be expected...
- White papers 2002-07-03
- Public Relations Research For Planning And Evaluation
- Research is the key to any successful public relations, communications and/or marketing efforts, not only in the business world, but also in the non-profit and government sectors. Without research, those who administer public relations, public affairs, promotional and related communications programs and activities for their organizations would be operating in...
- White papers 2003-01-01
- The Lawyer-Public Relations Counselor Dynamic
- Public relations practitioners and lawyers each were asked to sort 34 statements roughly onto a most agree/most disagree continuum. By analyzing the subjective responses to these statements, two types of public relations practitioners and two types of lawyers emerged. One public relations type, the Caring Collaborator, was marked...
- White papers 2000-02-04
- Public Relations: Where's The Value?
- Public relation's obvious values not only justify their expense, they make one wonder why any organization intent on achieving its goals and objectives would want to pursue them without the support of a first-class public relations effort. The core concept of public relation is that people act on their...
- White papers 2003-01-01
- Hogan Scott Named Kodak's GCG Worldwide Public Relations Director
- Eastman Kodak Co.'s Graphic Communications Group GCG has chosen Beth Hogan Scott to oversee its global public relations function. As GCG Worldwide Public Relations director, Hogan Scott will be responsible for developing worldwide public relations stratEastman Kodak Co.'s Graphic Communications Group GCG has chosen Beth Hogan Scott to oversee its...
- Research articles 2005-12-01
- The Important Role Of Public Relations
- Public relations is fundamentally the art and science of establishing relationships between an organization and its key audiences. Public relations plays a key role in helping business industries create strong relationships with customers. Public relations involves supervising and assessing public attitudes, and maintaining mutual relations and understanding between an organization...
- White papers 2007-05-22
- Rubenstein Public Relations Named Public Relations & Investor Relations Agency of Record for Novastar Resources
- NEW YORK -- Novastar Resources, Ltd. (OTCBB:NVAS), a significant commercial mining source of Thorium, a naturally occurring nuclear energy more efficient and far less radioactive than Uranium, has named Rubenstein Public Relations as its public relations and investor relations agency-of-record. Rubenstein Public Relations will provide global media, analyst and...
- Research articles 2005-05-16
- New Survey Pinpoints Value of Public Relations in Building Brands
- It has been realized that public relations is considered a vital component for building brand value, maintaining brand vitality, and establishing brand credibility. The study, is basically a survey based on responses of more than 100 brand managers, providing new evidence that public relations is the most effective way to...
- White papers 1999-06-02
- The Truth About Public Relations
- The truth is, you can attract the support of those external audiences whose behaviours have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviours. You'll get both using this strategic approach to public relations...
- White papers 2003-08-04
- Changing Vistas in Public Relations Theory
- Contemporary theorists are opening new ways to think about public relations. Public relations textbook authors have hitherto borrowed theories from the adjacent disciplines of communication, psychology, sociology, and organization studies. At the end of the twentieth century, J. Grunig's four-model concept of public relations was the only modern theoretical approach...
- White papers 2003-06-11
- Public Relations Society of America Statement on Senate Investigation of Government Public Relations Contracts
- NEW YORK -- "The Senate's proposed investigation of government so-called 'Public Relations Contracts,' is a natural fallout of the recent 'No Child Left Behind' issue," said Judith T. Phair, APR, Fellow PRSA, president and CEO of the Public Relations Society of America PRSA. "We are confident that this effort will...
- Research articles 2005-01-18
- Finding The Best Online Public Relations Services
- Maintaining a positive online reputation is a critical to ensuring the success of your online business. This paper will provide you with information about online public relations, or online PR, and how you can leverage news with online strategies. Whether you're a small business just starting out or a large...
- White papers 2008-12-13
- Public Relations CV
- Public relations jobs are a great responsibility. The image of the organization rests on the shoulders of their public relations officers. Organizations are therefore cautious when hiring people to fill vacant public relations jobs. There are no specific academic qualifications that can help you land a job in public relations....
- Tools & templates 2009-01-01
- Actions by Microsoft, Coke Make List of Top Public Relations Blunders.(Knight Ridder/Tribune Business News)
- Dec. 27--The biggest public relations disasters of 1999 involved duplicity, myopia, paranoia, sloth and overkill -- cardinal sins when dealing with the public, according to Fineman Associates, a San Francisco public relations firm. Dec. 27--The biggest public relations disasters of 1999 involved duplicity,...
- Research articles 1999-12-27
- Roadway Express Names Carol A. Drehs Coordinator of Investor and Public Relations
- AKRON, Ohio--AutomotiveWire--Jan. 25, 1999--Roadway Express, Inc. (Nasdaq:ROAD) announces the addition of Carol A. Drehs as Coordinator -- Investor and Public Relations. She will report to John Hyre, Director -- Investor and Public Relations, and will be responsible for coordinating efforts of press relations and public affairs. Drehs brings to...
- Research articles 1999-01-25
- Planning for Tough Competition? Use Public Relations Firepower
- Who wants to face the challenges posed by aggressive competitors without this kind of firepower? Especially when getting the piece of the action will almost certainly depend upon how well he modify the behaviors of the target audiences. That's why public relations should play a central role in the business...
- White papers 2003-01-01
- Toward a Dialogic Theory of Public Relations
- This report clarifies the concept of dialogue in public relations. As public relations theory and research move toward a two-way relational communication model, many scholars and practitioners are increasingly using the terms "dialogic" and "dialogue" to describe ethical and practical approaches to public relations. The concept of dialogue is deeply...
- White papers 2001-12-01
- Aetna Names David W. Carter Vice President of Public Relations
- HARTFORD, Conn. -- Aetna (NYSE: AET) today announced the appointment of David W. Carter as vice president of Public Relations. In his new position, he will lead Aetna's public relations activities, including news media relations, as well as Aetna public affairs, defined as public relations and grassroots activities in support...
- Research articles 2005-01-07
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