So you need to develop new products or services. And several questions puzzle you. Which new product ideas should you develop? What features should you include? What positioning messages should you use? What marketing tactics will be effective? How do you raise chances for success and reduce risk? These questions...
Qualitative research plays an important role in advancing knowledge and practice in the hospitality industry. This paper explores the process of qualitative research, its role in creating new knowledge for the hospitality industry and ways managers can contribute to research projects to help ensure its rigor and usefulness. Managers and...
Primary research can be quantitative or qualitative. Quantitative research, such as surveys, mall intercept studies and telephone polls, examines statistically projectable samples of a specific population and allows a person to generalize results to larger groups. Focus groups and personal interviews fall under the heading of qualitative research, which is...
Automated persuasion is the Holy Grail of quantitatively biased data base designers. However, data base histories are, at best, probabilistic estimates of customer behavior and do not make use of more sophisticated qualitative motivational profiling tools. While usually absent from web designer thinking, qualitative motivational profiling can be integrated into...
For decades, marketing and marketing research have been based on a concept of consumer behaviour that is deeply embedded in a linear notion of marketing activities. With increasing regularity, key organising frameworks for marketing and marketing activities are being challenged by academics and practitioners alike. In turn, this has led...
ARLINGTON, Va. -- Wireless phones are more than just convenient communications devices and, for many teens, have become an essential tool for living, according to a study released by the Consumer Electronics Association CEA and KDA Research - Youth Wireless Behaviors: An In-Depth Look. The study was conducted using KDA...
NEW YORK--Nielsen Media Research and Scarborough Research, which produces research on lifestyle, shopping preference and other consumer behavior, have teamed to develop new qualitative ratings data. Dubbed the NSI Profiler, the data will combi NEW YORK--Nielsen Media Research and...
The latest research on the effectiveness of Farm Broadcasting is now available on www.nafb.com. The NAFB recently commissioned Ag Marketing Research AMR to conduct Qualitative Research to confirm media use by farmers and ranchers, trends in media The latest research on the effectiveness of...
NEW YORK--BUSINESS WIRE--August 15, 1995--The Arbitron Company announced today that it will introduce a new, qualitative, local market research service for radio stations, tv stations and cable systems in 38 medium-sized markets in 1996. List follows
Several newspapers have run debates on a piece of qualitative research by Mark Ritson of the London Business School. It tries to prove categorically that nor everyone who watches a programme watches the ads. Several newspapers have run debates on a piece of qualitative...
From the executive summary: ‘After adapting information technology to develop ever-more sophisticated quantitative research methods, marketers are taking a second look at more human, qualitative approaches to tapping into the hearts and minds of consumers. New ways to gauge customer feelings and attitudes are increasingly complementing numbers-oriented methods, although companies...
NIELSEN MEDIA RESEARCH and SCARBOROUGH RESEARCH will jointly market a new ad-sales software tool called NIELSEN PROFILER. The software links the databases of Scarborough's qualitative research program with local TV ratings from the Nielsen Station NIELSEN MEDIA RESEARCH and SCARBOROUGH RESEARCH will jointly...
This report summarizes the findings of the second-stage research using qualitative research methods to generate a more detailed and substantial understanding of the needs of the ACT community. The research was designed with a view to providing information that might assist development of increasingly pro-active, responsive and culturally appropriate service...
The purpose of this paper is to report qualitative methods of observing and evaluating relationships that could be used in focus groups and depth interviews. It explains that communication researchers and psychologists have identified many characteristics that describe the nature of a relationship and the outcomes of relationships. List of...
In order to investigate practitioners' opinions of software process and software process improvement, the authors have collected a large volume of qualitative evidence from 13 companies. At the same time, other researchers have reported investigations of practitioners, and the authors are interested in how their reports may relate to the...
This paper studies procurement auctions in which firms bid on both price and qualitative attributes. The standard way of taking qualitative attributes into account is to use score auctions. Menu auctions, which also take qualitative attributes into account and do not have the same difficulty of design as score auctions,...
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c85048) has announced the addition of "Apache Corporation Strategic Analysis Profile" to their offering.
This paper explores the use of multimethod research design. With the development and legitimacy of both qualitative and quantitative research, the combination of both types is expanding. This paper presents how author have explored the multimethod approach by using an example domain in a step-by-step manner, learning about the strengths...
U.S. owned multinational corporations MNCs are dominant actors in the world economy and are particularly significant in the Irish context. This paper profiles US foreign direct investment in Ireland, focusing specifically on human resource management HRM and industrial relations IR in US owned subsidiaries. Drawing on an on-going qualitative study...
To the benefit of the research industry itself and market research buyers alike, the use of e-technology continues to evolve. This evolution is being driven by the increasingly sophisticated technology available to research agencies, the increasing speed of these technologies, and most importantly of all the relative ease with which...
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