BNET Business Dictionary
Business Definition for: Repositioning
- a marketing strategy that changes aspects of a product or brand in order to change market position and alter consumer perceptions
Additional Resources
- CORRECTING and REPLACING 5G Wireless 10-K Filing Reflects Positive Results of Repositioning; Operating Expenses Reduced by More Than 50%
- Business Editors CORRECTION...by Business Wire MARINA DEL REY, Calif.--BUSINESS WIRE--May 19, 2004 In BW5637 issued May 19, 2004: There should be a semicolon between the words "Repositioning" and "Operating" in the headline. Headline of release should read: 5G Wireless 10-K Filing Reflects Positive Results of Repositioning; Operating...
- Research articles 2004-05-19
- Strategic Repositioning - Planning For The Future
- A strong strategic plan with a new and powerful dynamic can help you get there. Strategic Planning with a major emphasis on Strategic Repositioning harnesses your unique strengths to achieve success in the marketplace. Strategic Repositioning is a process by which your company identifies its strategic competencies and discovers ways...
- White papers 2008-01-01
- ERC ponders strategic repositioning. (Reinsurance).(Employers Reinsurance Corp.)(Company Profile)
- As Employers Reinsurance Corp. contemplates its strategic repositioning, it is vitally important that the company demonstrates a turnaround in a string of quarters beginning next year, according to Ron Pressman, chairman, president and chief executiv As Employers Reinsurance Corp. contemplates its strategic repositioning, it is...
- Research articles 2002-12-02
- Met Campaign Aims At Repositioning.(Metropolitan Life Insurance Co.)(Brief Article)
- Lauren Mascitelli, Metropolitan Life Insurance Company senior vice president of e-business, advertising and communications, says the insurer's "Have you met life today" campaign is a repositioning meant to focus on total financial freedom, Lauren Mascitelli, Metropolitan Life Insurance Company senior vice president of e-business,...
- Research articles 2001-06-11
- First Union to Sell All Four Macon, Ga., Branches as Part of Repositioning.(Knight Ridder/Tribune Business News)
- Jul. 7--First Union Corp. plans to sell its four Macon branch banks in a "strategic repositioning" campaign that involves selling 84 branches nationwide. Jul. 7--First Union Corp. plans to sell its four Macon branch banks in a "strategic repositioning" campaign that involves selling ...
- Research articles 2000-07-07
- Energy company: We're not Enron; American Electric breaks $13 million repositioning campaign to ease consumer worries.(Brief Article)
- Energy companies aren't all bad. At least that's what American Electric Power hopes to convey with its $13 million corporate-repositioning campaign breaking nationally this week. Energy companies aren't all bad. At least that's what American Electric Power hopes to convey with its $13 million...
- Research articles 2002-03-04
- Vaseline given its raison d'etre. (Technology & Packaging).(Unilever awards Raison Pure International the new design and repositioning project for the Vaseline Intensive Care line)(Brief Article)
- Unilever has awarded Raison Pure International the new design and repositioning project for the Vaseline Intensive Care line of bath products. New York-based Raison Pure says its international ream is involved in developing some of the most innovativ Unilever has awarded Raison Pure International the new...
- Research articles 2002-11-25
- JCPenney's Capital Repositioning Progressing
- PLANO, Texas -- J. C. Penney Company, Inc. (NYSE:JCP) today updated the status of its recently announced capital structure repositioning program.
- Research articles 2004-09-30
- Center Bancorp, Inc. Announces Balance Sheet Repositioning and Efficiency Measures
- Center Bancorp, Inc. (NASDAQ: CNBC), parent company to Union Center National Bank of Union, New Jersey, today announced that it has undertaken a repositioning of its consolidated balance sheet designed to enhance its earnings profile and reduce exposure to future interest rate risk. In addition, the Corporation announced that...
- Research articles 2005-12-19
- Intel slashes 486 tags in wide repositioning - double-digit price cuts on 486SX and 486DX2 microprocessors
- SANTA CLARA, CALIF. -- Intel last week implemented aggressive double-digit price cuts on much of its 486SX and 486DX2 microprocessor lines, effectively repositioning the low-end and intermediate portions of the x86 family.
- Research articles 1993-10-04
- Gaithersburg-based Gene Logic Inc. enters into drug repositioning
- Gaithersburg-based Gene Logic Inc. entered into a drug repositioning and development agreement with Solvay Pharmaceuticals to seek alternative development paths for multiple Solvay drug candidates. All of the candidates were discontinued or de- prioritized in clinical trials for reasons other than safety. The agreement provides for milestones and royalties similar...
- Research articles 2007-08-28
- China Digital Communication Group Announces Strategic Repositioning
- China Digital Communication Group (OTCBB: CHID), a manufacturer of battery components in China, announced today that it has initiated a strategic repositioning of the company with the sale of its subsidiary Galaxy View, International. The transaction was valued at US $3 million.
- Research articles 2007-04-25
- JCPenney Announces New Capital Structure Repositioning Program; $1 Billion Program Targeted for Equity and Debt Reductions; Company Declares May 2, 2005 Dividend
- PLANO, Texas -- J. C. Penney Company, Inc. (NYSE:JCP) today announced that its Board of Directors has approved a new $1 billion capital structure repositioning program. The new program is to be funded with approximately $600 million of free cash flow generated in 2004 and $400 million previously allocated to...
- Research articles 2005-03-18
- Aquila Signs Agreement to Exit Batesville Merchant Power Agreements, Terminates Fourth Long-Term Gas Contract; Company Continues Repositioning Program
- KANSAS CITY, Mo. -- Aquila, Inc. (NYSE:ILA) announced today that as part of the company's ongoing repositioning program aimed at exiting the energy merchant business, it has agreed to exit a power purchase and sale arrangement in Batesville, Miss., and, in a separate transaction, terminated a fourth long-term prepaid natural...
- Research articles 2004-12-21
- NewMarket Technology, Inc. Schedules Webcast to Announce Corporate and Management Realignment to Support Overall Market Repositioning
- NewMarket Technology, Inc. (OTCBB: NMKT) has scheduled a Webcast for Monday, June 9, 2008 at 9 am EDT to announce a corporate and management realignment to support an overall repositioning of the Company in the marketplace.
- Research articles 2008-06-04
- GE Advances Repositioning of Industrial Portfolio; Rexel to Purchase GE Supply; New Entity to Remain Major GE Distribution Channel; Penske Corporation Expands Ownership of Penske Truck Leasing to 30%; Partners Extend Agreement Through 2018
- FAIRFIELD, Conn. -- GE announced today two transactions that accelerate the Company's repositioning of its Industrial business to unlock additional value for investors.
- Research articles 2006-07-11
- Unisys Achieves High End of Financial Guidance for Fourth-Quarter 2005; Company Reports Strong Growth in Orders and Cash Flow Over Year-Ago Period; Company Updates Progress on Repositioning Effort
- BLUE BELL, Pa. -- Unisys Corporation (NYSE: UIS) today announced that it had achieved the high end of its fourth-quarter 2005 financial target range for pre-tax income excluding pension expense of $50 - $75 million. The company also announced strong growth in orders and cash flow over the prior-year quarter,...
- Research articles 2006-01-26
- Unisys Announces Third-Quarter 2006 Financial Results; Company Reports Improved Results and Solid Progress in Repositioning Program
- BLUE BELL, Pa. -- Unisys Corporation (NYSE:UIS) today reported improved financial results for the third quarter of 2006 as the company continues to make good progress in its repositioning program to focus its resources on large, growing markets and reduce its cost structure.
- Research articles 2006-10-25
- Gene Logic Drug Repositioning Program Discovery Results in Filing of New Therapeutic Use Patent by Pfizer
- GAITHERSBURG, Md. -- Gene Logic Inc. (NASDAQ: GLGC) announced today recognition of a collaboration milestone, triggered by the filing of a patent application for a new use of an existing Pfizer drug candidate to treat solid tumors. The new use for the unapproved drug candidate was discovered by Gene Logic's...
- Research articles 2007-11-20
- HOLLAND & HOLLAND COLONIZES SAKS; VENERABLE ENGLISH COMPANY, IN MIDST OF BRAND REPOSITIONING, TESTS THE WATERS WITH SHOP-IN SHOPS.
- Classic English label Holland & Holland -- currently undergoing a repositioning -- is testing the waters for its new fashion line designed by French designer Jose Levy and concept through the introduction of three shop-in-shops at Saks Fifth Avenue, the first of...
- Research articles 1999-10-04
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