BNET Business Dictionary
Business Definition for: Repositioning
- a marketing strategy that changes aspects of a product or brand in order to change market position and alter consumer perceptions
Additional Resources
- Strategic Repositioning - Planning For The Future
- A strong strategic plan with a new and powerful dynamic can help you get there. Strategic Planning with a major emphasis on Strategic Repositioning harnesses your unique strengths to achieve success in the marketplace. Strategic Repositioning is a process by which your company identifies its strategic competencies and discovers ways...
- White papers 2008-01-01
- CORRECTING and REPLACING 5G Wireless 10-K Filing Reflects Positive Results of Repositioning; Operating Expenses Reduced by More Than 50%
- Business Editors CORRECTION...by Business Wire MARINA DEL REY, Calif.--BUSINESS WIRE--May 19, 2004 In BW5637 issued May 19, 2004: There should be a semicolon between the words "Repositioning" and "Operating" in the headline. Headline of release should read: 5G Wireless 10-K Filing Reflects Positive Results of Repositioning; Operating...
- Research articles 2004-05-19
- Gene Logic Promotes Dr. Thomas Barnes to Lead Drug Repositioning Discovery Efforts
- Dr. Louis Tartaglia to Be a Senior Advisor GAITHERSBURG, Md. -- Gene Logic Inc. (NASDAQ: GLGC) announced today that Thomas Barnes, Ph.D. has been promoted to Senior Vice President, Discovery, to lead the Company's drug repositioning discovery efforts. Along with Dr. Louis Tartaglia, Dr. Barnes was a co-founder of...
- Research articles 2007-04-16
- ERC ponders strategic repositioning. (Reinsurance).(Employers Reinsurance Corp.)(Company Profile)
- As Employers Reinsurance Corp. contemplates its strategic repositioning, it is vitally important that the company demonstrates a turnaround in a string of quarters beginning next year, according to Ron Pressman, chairman, president and chief executiv As Employers Reinsurance Corp. contemplates its strategic repositioning, it is...
- Research articles 2002-12-02
- Met Campaign Aims At Repositioning.(Metropolitan Life Insurance Co.)(Brief Article)
- Lauren Mascitelli, Metropolitan Life Insurance Company senior vice president of e-business, advertising and communications, says the insurer's "Have you met life today" campaign is a repositioning meant to focus on total financial freedom, Lauren Mascitelli, Metropolitan Life Insurance Company senior vice president of e-business,...
- Research articles 2001-06-11
- First Union to Sell All Four Macon, Ga., Branches as Part of Repositioning.(Knight Ridder/Tribune Business News)
- Jul. 7--First Union Corp. plans to sell its four Macon branch banks in a "strategic repositioning" campaign that involves selling 84 branches nationwide. Jul. 7--First Union Corp. plans to sell its four Macon branch banks in a "strategic repositioning" campaign that involves selling ...
- Research articles 2000-07-07
- Energy company: We're not Enron; American Electric breaks $13 million repositioning campaign to ease consumer worries.(Brief Article)
- Energy companies aren't all bad. At least that's what American Electric Power hopes to convey with its $13 million corporate-repositioning campaign breaking nationally this week. Energy companies aren't all bad. At least that's what American Electric Power hopes to convey with its $13 million...
- Research articles 2002-03-04
- Vaseline given its raison d'etre. (Technology & Packaging).(Unilever awards Raison Pure International the new design and repositioning project for the Vaseline Intensive Care line)(Brief Article)
- Unilever has awarded Raison Pure International the new design and repositioning project for the Vaseline Intensive Care line of bath products. New York-based Raison Pure says its international ream is involved in developing some of the most innovativ Unilever has awarded Raison Pure International the new...
- Research articles 2002-11-25
- Asset repositioning seen as vital to store's growth. (National Retail Merchants Assoc.)
- Asset Repositioning Seen As Vital to Stores' Growth Stores can maximize growth through asset repositioning, including acquisitions and development of existing resources, executives told a seminar at the National Retail Merchants Association convention this week. Michael Wellman, vice-president of...
- Research articles 1988-01-15
- OKI Systems (UK) Limited announces change of identity as part of global repositioning.
- M2 PRESSWIRE-3 May 2005-OKI SYSTEMS: OKI Systems UK Limited announces change of identity as part of global repositioningC1994-2005 M2 COMMUNICATIONS LTD RDATE:03052005 Oki Systems UK Limited part of the Oki Electric Group today unveiled a new global identity, OKI Printing Solutions....
- Research articles 2005-05-03
- MDIS takes significant step in planned repositioning.
- M2 PRESSWIRE-15 February 2000-MDIS: MDIS takes significant step in planned repositioning C1994-2000 M2 COMMUNICATIONS LTD RDATE:15022000 MDIS Group plc, the application systems and IT support services provider, has taken a significant step in its planned repositioning by announcing...
- Research articles 2000-02-15
- Strategic repositioning by means of alliance networks: The case of IBM
- Strategic repositioning by means of alliance networks: The case of IBM; Koen Dittrich, Geert Duysters and Ard-Pieter de Man; Research Policy 36, 2007, pp. 1496-1511. This paper by three Dutch management professors/consultants shows how alliance networks can be instrumental in facilitating large-scale strategic change. It focuses on the case...
- Research articles 2008-05-01
- Strategic repositioning by means of alliance networks: The case of IBM
- Notable Papers and Articles Strategic repositioning by means of alliance networks: The case of IBM; Koen Dittrich, Geert Duysters and Ard-Pieter de Man; Research Policy 36, 2007, pp. 1496-1511. This paper by three Dutch management professors/consultants shows how alliance networks can be instrumental in facilitating large-scale strategic change. It focuses...
- Research articles 2008-05-01
- Redevelopment repositioning to be dominant themes
- With very little new commercial development being built in the region, owners and tenants will continue to look towards redevelopment and repositioning as the dominant theme in the new millennium. The Aztec Corporation is positioned to remain one of the most active facility consulting firms in the country and assist...
- Research articles 2000-01-26
- Redevelopment and repositioning in 2000
- With very little new commercial development being built in the region, owners and tenants will continue to look towards redevelopment and repositioning as the dominant theme in the new millennium. The Aztec Corporation is positioned to remain one of the most active facility consulting firms in the country and assist...
- Research articles 2000-04-12
- JCPenney's Capital Repositioning Progressing
- PLANO, Texas -- J. C. Penney Company, Inc. (NYSE:JCP) today updated the status of its recently announced capital structure repositioning program.
- Research articles 2004-09-30
- Center Bancorp, Inc. Announces Balance Sheet Repositioning and Efficiency Measures
- Center Bancorp, Inc. (NASDAQ: CNBC), parent company to Union Center National Bank of Union, New Jersey, today announced that it has undertaken a repositioning of its consolidated balance sheet designed to enhance its earnings profile and reduce exposure to future interest rate risk. In addition, the Corporation announced that...
- Research articles 2005-12-19
- Intel slashes 486 tags in wide repositioning - double-digit price cuts on 486SX and 486DX2 microprocessors
- SANTA CLARA, CALIF. -- Intel last week implemented aggressive double-digit price cuts on much of its 486SX and 486DX2 microprocessor lines, effectively repositioning the low-end and intermediate portions of the x86 family.
- Research articles 1993-10-04
- Gaithersburg-based Gene Logic Inc. enters into drug repositioning
- Gaithersburg-based Gene Logic Inc. entered into a drug repositioning and development agreement with Solvay Pharmaceuticals to seek alternative development paths for multiple Solvay drug candidates. All of the candidates were discontinued or de- prioritized in clinical trials for reasons other than safety. The agreement provides for milestones and royalties similar...
- Research articles 2007-08-28
- China Digital Communication Group Announces Strategic Repositioning
- China Digital Communication Group (OTCBB: CHID), a manufacturer of battery components in China, announced today that it has initiated a strategic repositioning of the company with the sale of its subsidiary Galaxy View, International. The transaction was valued at US $3 million.
- Research articles 2007-04-25
