Repositioning: Definition and additional resources from BNET
On MovieTome: Megan Fox on TRANSFORMERS 2!

BNET Business Dictionary

Business Definition for: Repositioning

  • a marketing strategy that changes aspects of a product or brand in order to change market position and alter consumer perceptions

Additional Resources

JCPenney's Capital Repositioning Progressing
PLANO, Texas -- J. C. Penney Company, Inc. (NYSE:JCP) today updated the status of its recently announced capital structure repositioning program.
Tags: J.C. Penney Co. Inc.
Research articles 2004-09-30
Strategic Repositioning - Planning For The Future
A strong strategic plan with a new and powerful dynamic can help you get there. Strategic Planning with a major emphasis on Strategic Repositioning harnesses your unique strengths to achieve success in the marketplace. Strategic Repositioning is a process by which your company identifies its strategic competencies and discovers ways...
Tags: Strength, Management, Wisconsin Manufacturing Extension Partnership, Strategic Repositioning, Strategic Planning, Strategy
White papers 2008-01-01
Retail Repositioning
The article states about retail repositioning and defines an example of taking a new direction to revitalize struggling shopping centers. Repositioning is critical at a particular point in a retail center’s life cycle to keep it competitive from a design and tenant mix point of view. This is particularly true...
Tags: National Association Of Realtors, Center, Retail
White papers 2003-01-01
BMW bikes get 'bridge' print ad effort for spring. (BMW Motorcycles of North America)(Brief Article)
Motorcycle marketer, new shop working on repositioning Motorcycle marketer, new shop working on repositioning
Tags: advertisement, BMW AG, motorcycle
Research articles 1998-03-30
China Digital Communication Group Announces Strategic Repositioning
China Digital Communication Group (OTCBB: CHID), a manufacturer of battery components in China, announced today that it has initiated a strategic repositioning of the company with the sale of its subsidiary Galaxy View, International. The transaction was valued at US $3 million.
Research articles 2007-04-25
GE Advances Repositioning of Industrial Portfolio; Rexel to Purchase GE Supply; New Entity to Remain Major GE Distribution Channel; Penske Corporation Expands Ownership of Penske Truck Leasing to 30%; Partners Extend Agreement Through 2018
FAIRFIELD, Conn. -- GE announced today two transactions that accelerate the Company's repositioning of its Industrial business to unlock additional value for investors.
Tags: agreement, General Electric Co.
Research articles 2006-07-11
Intel slashes 486 tags in wide repositioning - double-digit price cuts on 486SX and 486DX2 microprocessors
SANTA CLARA, CALIF. -- Intel last week implemented aggressive double-digit price cuts on much of its 486SX and 486DX2 microprocessor lines, effectively repositioning the low-end and intermediate portions of the x86 family.
Tags: Intel Corp., microprocessor
Research articles 1993-10-04
NewMarket Technology, Inc. Schedules Webcast to Announce Corporate and Management Realignment to Support Overall Market Repositioning
NewMarket Technology, Inc. (OTCBB: NMKT) has scheduled a Webcast for Monday, June 9, 2008 at 9 am EDT to announce a corporate and management realignment to support an overall repositioning of the Company in the marketplace.
Tags: Webcast
Research articles 2008-06-04
First Union to Sell All Four Macon, Ga., Branches as Part of Repositioning.(Knight Ridder/Tribune Business News)
Jul. 7--First Union Corp. plans to sell its four Macon branch banks in a "strategic repositioning" campaign that involves selling 84 branches nationwide. Jul. 7--First Union Corp. plans to sell its four Macon branch banks in a "strategic repositioning" campaign that involves selling ...
Tags: First Union
Research articles 2000-07-07
Energy company: We're not Enron; American Electric breaks $13 million repositioning campaign to ease consumer worries.(Brief Article)
Energy companies aren't all bad. At least that's what American Electric Power hopes to convey with its $13 million corporate-repositioning campaign breaking nationally this week. Energy companies aren't all bad. At least that's what American Electric Power hopes to convey with its $13 million...
Tags: Energy company, Enron Corp.
Research articles 2002-03-04
Gene Logic Drug Repositioning Program Discovery Results in Filing of New Therapeutic Use Patent by Pfizer
GAITHERSBURG, Md. -- Gene Logic Inc. (NASDAQ: GLGC) announced today recognition of a collaboration milestone, triggered by the filing of a patent application for a new use of an existing Pfizer drug candidate to treat solid tumors. The new use for the unapproved drug candidate was discovered by Gene Logic's...
Tags: Pfizer Inc.
Research articles 2007-11-20
Unisys Announces Third-Quarter 2006 Financial Results; Company Reports Improved Results and Solid Progress in Repositioning Program
BLUE BELL, Pa. -- Unisys Corporation (NYSE:UIS) today reported improved financial results for the third quarter of 2006 as the company continues to make good progress in its repositioning program to focus its resources on large, growing markets and reduce its cost structure.
Tags: Unisys Corp.
Research articles 2006-10-25
ERC ponders strategic repositioning. (Reinsurance).(Employers Reinsurance Corp.)(Company Profile)
As Employers Reinsurance Corp. contemplates its strategic repositioning, it is vitally important that the company demonstrates a turnaround in a string of quarters beginning next year, according to Ron Pressman, chairman, president and chief executiv As Employers Reinsurance Corp. contemplates its strategic repositioning, it is...
Tags: General Electric Co., reinsurance
Research articles 2002-12-02
Center Bancorp, Inc. Announces Balance Sheet Repositioning and Efficiency Measures
Center Bancorp, Inc. (NASDAQ: CNBC), parent company to Union Center National Bank of Union, New Jersey, today announced that it has undertaken a repositioning of its consolidated balance sheet designed to enhance its earnings profile and reduce exposure to future interest rate risk. In addition, the Corporation announced that...
Research articles 2005-12-19
Gaithersburg-based Gene Logic Inc. enters into drug repositioning
Gaithersburg-based Gene Logic Inc. entered into a drug repositioning and development agreement with Solvay Pharmaceuticals to seek alternative development paths for multiple Solvay drug candidates. All of the candidates were discontinued or de- prioritized in clinical trials for reasons other than safety. The agreement provides for milestones and royalties similar...
Tags: pharmaceutical company
Research articles 2007-08-28
Met Campaign Aims At Repositioning.(Metropolitan Life Insurance Co.)(Brief Article)
Lauren Mascitelli, Metropolitan Life Insurance Company senior vice president of e-business, advertising and communications, says the insurer's "Have you met life today" campaign is a repositioning meant to focus on total financial freedom, Lauren Mascitelli, Metropolitan Life Insurance Company senior vice president of e-business,...
Tags: financial
Research articles 2001-06-11
Aquila Signs Agreement to Exit Batesville Merchant Power Agreements, Terminates Fourth Long-Term Gas Contract; Company Continues Repositioning Program
KANSAS CITY, Mo. -- Aquila, Inc. (NYSE:ILA) announced today that as part of the company's ongoing repositioning program aimed at exiting the energy merchant business, it has agreed to exit a power purchase and sale arrangement in Batesville, Miss., and, in a separate transaction, terminated a fourth long-term prepaid natural...
Tags: agreement, Aquila Mining Systems
Research articles 2004-12-21
JCPenney Announces New Capital Structure Repositioning Program; $1 Billion Program Targeted for Equity and Debt Reductions; Company Declares May 2, 2005 Dividend
PLANO, Texas -- J. C. Penney Company, Inc. (NYSE:JCP) today announced that its Board of Directors has approved a new $1 billion capital structure repositioning program. The new program is to be funded with approximately $600 million of free cash flow generated in 2004 and $400 million previously allocated to...
Tags: dividend, equity, J.C. Penney Co. Inc.
Research articles 2005-03-18
Vaseline given its raison d'etre. (Technology & Packaging).(Unilever awards Raison Pure International the new design and repositioning project for the Vaseline Intensive Care line)(Brief Article)
Unilever has awarded Raison Pure International the new design and repositioning project for the Vaseline Intensive Care line of bath products. New York-based Raison Pure says its international ream is involved in developing some of the most innovativ Unilever has awarded Raison Pure International the new...
Tags: new design, Unilever PLC
Research articles 2002-11-25
The TJX Companies, Inc. Reports In-Line November 2006 Sales; Repositions A.J. Wright Division for Future Growth
FRAMINGHAM, Mass. -- The TJX Companies, Inc. (NYSE: TJX) today reported November 2006 sales results. The Company also announced today the repositioning of its A.J. Wright division for future growth. As part of this repositioning, the Company will close 34 of its 162 A.J. Wright stores during January 2007, and...
Tags: sales, TJX Companies Inc.
Research articles 2006-11-30
advertisement
advertisement