BNET Business Dictionary
Business Definition for: Sales Promotion Agency
- an organization that specializes in planning, creating, and implementing sales promotion activities
Additional Resources
- Karambola, 1st brand promotion agency from Northeast region.
- Brazil, Sep 16, 2003 (Gazeta Mercantil /SABI via COMTEX) Services of brand promotion stimulated the advertisers Eliane Silva and Claudio Carvalho to create Karambola, first agency active in such segment in the Northeast region. Through R$250,000 investments, the company started operations last May and...
- Research articles 2003-09-17
- Top results from Tip Top promotion.
- Feb 1, 2002 (B&T ABIX via COMTEX) -- Tip Top bread in Australia unveiled a successful marketing campaign in late 2001. It wanted to promote its bread brands, Tip Top Sunblest and Hyfibre. The key campaign was devised by the sales promotion agency Yellow...
- Research articles 2002-02-04
- Using an Advertising Agency
- What You Need to KnowWhy use an advertising agency at all? The size of your business will help you decide this. Many small to medium-sized companies find that their advertising budget is so small, there's little need to employ an agency. However, the skills offered by agencies are just...
- Articles 2007-11-09
- Getting the Best Results from Your Advertising Agency
- In order to show themselves in the best light, advertising agencies will make a lot of claims and promises when trying to win new business. Once an agency has been selected, it is important to regularly review agency performance to see that initial promises are being kept, and that the...
- Articles 2007-02-28
- Using an Advertising Agency
- What You Need to KnowWhy use an advertising agency at all? The size of your business will help you decide this. Many small to medium-sized companies find that their advertising budget is so small, there's little need to employ an agency. However, the skills offered by agencies are just as...
- Articles 2007-05-14
- 21: Kim Kosak, General director-Advertising and sales promotion, Chevrolet General Motors Corp. Ad budget: $995 million.(Special Report: Power Players)(Brief Article)
- AGENCY ROSTER INCLUDES: Interpublic's Campbell-Ewald and General Motors Mediaworks, both Warren, Mich. Publicis' General Motors Planworks, Detroit. Interpublic-backed Accentmarketing, Coral Gables, Fla. AGENCY ROSTER INCLUDES: Interpublic's Campbell-Ewald and General Motors Mediaworks, both Warren, Mich. Publicis' General Motors Planworks, Detroit. Interpublic-backed Accentmarketing, Coral...
- Research articles 2004-10-04
- Abbott Labs Q1: Has the Company Taken Its Eye Off the Sales Force Ball?
- Abbott Labs' stock took a beating today even though it posted a 53 percent gain in net income, to $1.4 billion. Investors didn't like that $1 billion of that profit came from a one-off item reflecting the end of a joint venture with TAP. Revenues were flat at $6.7 billion....
- Blog posts 2009-04-15
- "Using All the Tools In Your Toolbox : A Scorecard For Brand Asset Deployment
- The article explains the situation analysis where different assumption provide different conclusion, a brand performing below expectations is often approached from multiple directions, with marketing experts tugging and probing and prescribing, based on whatever portion of elephant anatomy is at hand. Like that legendary beast, a brand performing below expectations...
- White papers 2003-01-01
- Using All the Tools in Your Toolbox: A Scorecard for Brand Asset Deployment
- The ad agency detects an advertising problem; the brand manager's spreadsheet proves that retailers are at fault; the sales promotion agency knows it's a promotion problem; the packaging experts say a redesign will save the brand; the regional sales managers want an extra 5% for a new trade deal, and...
- White papers
- Hyatt gets fresh with guests
- Guests ordering off the "Get Fresh" menu enjoy an interactive lounge experience at Hyatt Hotels & Resorts this summer. Juice ingredients of the cocktails are hand-squeezed right at the dining table as part of Hyatt's "Get Fresh" summer promotion. The program builds on the success of last year's "Make Your...
- Research articles 2007-07-01
- Agency News
- Pioneer Hi-Bred International, Inc., Des Moines, Iowa, names Meyocks & Priebe Advertising, Inc., West Des Moines, Iowa, as its agency of record for relationship marketing and Web / e-business initiatives. The agency also handles public relations and sales promotion assignments for Pioneer ... Foremost Farms USA, Baraboo, Wis., names Meyocks...
- Research articles 2000-10-01
- RPMC Tapped to Help Marquee Brands with Promotional Travel Services around High-Profile Events; `Excitement Agency' Enlisted on Behalf of Clients Ranging from Hard Rock Cafe to Hilton
- CALABASAS, Calif. -- Demonstrating its "agency of choice" reputation in providing support for world-class events, RPMC (www.rpmc.com) today announced a series of high-profile client wins, further solidifying the company's leadership in incentive travel and sales promotion.
- Research articles 2005-08-17
- Heineken and FEMSA tap new promotional agency
- Heineken USA and FEMSA Cerveza have announced the selection by Heineken USA of Alcone Marketing Group of Irvine, CA as the promotions agency of record for the Dos Equis, Tecate, Sol, Bohemia and Carta Blanca brands in the United States. Earlier this year, Heineken USA and FEMSA agreed to...
- Research articles 2004-11-22
- Agency Report; New media explosion drives engine as total marketing communications revenue tops $24 billion; Omnicom barely noses out WPP for worldwide lead.(Special Report: Agency Report)(Omnicom Group)
- Byline: R. CRAIG ENDICOTT And KENNETH WYLIE With advertisers increasingly shifting spending in marketing communications from traditional media to new media forms, it's little wonder growth in marketing services more than doubled that of traditional advertising in the 62nd annual Advertising Age Agency ...
- Research articles 2006-05-01
- SBC named agency-of-record for Wayne-Dalton
- SBC Advertising, a leading Midwest agency, has been named agency-of-record for Wayne-Dalton[R] Corp. SBC will oversee all branding efforts for the company; lead the national launch of Wayne-Dalton's line of new products; and drive nationwide dealer, retail marketing and sales promotion efforts.
- Research articles 2001-08-01
- Top Promotions Executive Joins Chancellor Marketing Group
- Business Editors/High Tech Writers RICHMOND, Va. and SAN FRANCISCO--BUSINESS WIRE--May 24, 2000 Wendy Storch to head San Francisco and Sacramento offices Sales promotion agency, Chancellor Marketing Group, today named Wendy Storch as Managing Director for its San Francisco and Sacramento offices where she will be responsible for...
- Research articles 2000-05-24
- Marketing services agencies; Interactive and direct marketing lead the charge as marketing services shops gain 3.9% to $5.95 billion in revenue; Carlson tops independent agencies; Omnicom paces agency groups.(Special Report: Marketing Services)
- Byline: KENNETH WYLIE Marketing services are back, not with a bang but with the steady ring of the cash register. Marketing services, defined in this report as direct marketing, sales promotion and interactive, grew 3.9% in the U.S. to $5.95 billion ...
- Research articles 2004-05-17
- Boston.com and Agency ComPile Announce Partnership
- Business/Technology Editors BOSTON--BUSINESS WIRE--March 7, 2001 Boston.com, New England's largest regional Web site, has joined forces with Pile and Company to bring the media industry the most comprehensive directory of advertising agencies on the Web today (www.boston.com/agencysearch). In addition to advertising agencies, the service also provides in-depth profiles...
- Research articles 2001-03-07
- BRAZIL: STARRETT WANTS NEW SALES TO THE GULF.
- According to anba: Starrett, a multinational that makes tools and is headquartered in the city of Itu, in the interior of the southeastern Brazilian state of S?o Paulo, is going to seek new distributors for its products in the Arab world this month. The company should...
- Research articles 2007-11-18
- STARRETT WANTS NEW SALES TO THE GULF
- According to anba: Starrett, a multinational that makes tools and is headquartered in the city of Itu, in the interior of the southeastern Brazilian state of S?o Paulo, is going to seek new distributors for its products in the Arab world this month. The company should participate in the...
- Research articles 2007-11-18
