BNET Business Dictionary
Business Definition for: Sales Promotion Agency
- an organization that specializes in planning, creating, and implementing sales promotion activities
Additional Resources
- Getting the Best Results from Your Advertising Agency
- In order to show themselves in the best light, advertising agencies will make a lot of claims and promises when trying to win new business. Once an agency has been selected, it is important to regularly review agency performance to see that initial promises are being kept, and that the...
- Articles 2007-02-28
- Using an Advertising Agency
- What You Need to KnowWhy use an advertising agency at all? The size of your business will help you decide this. Many small to medium-sized companies find that their advertising budget is so small, there's little need to employ an agency. However, the skills offered by agencies are just as...
- Articles 2007-05-14
- Using an Advertising Agency
- What You Need to KnowWhy use an advertising agency at all? The size of your business will help you decide this. Many small to medium-sized companies find that their advertising budget is so small, there's little need to employ an agency. However, the skills offered by agencies are just...
- Articles 2007-11-09
- Abbott Labs Q1: Has the Company Taken Its Eye Off the Sales Force Ball?
- Abbott Labs' stock took a beating today even though it posted a 53 percent gain in net income, to $1.4 billion. Investors didn't like that $1 billion of that profit came from a one-off item reflecting the end of a joint venture with TAP. Revenues were flat at $6.7 billion....
- Blog posts 2009-04-15
- "Using All the Tools In Your Toolbox : A Scorecard For Brand Asset Deployment
- The article explains the situation analysis where different assumption provide different conclusion, a brand performing below expectations is often approached from multiple directions, with marketing experts tugging and probing and prescribing, based on whatever portion of elephant anatomy is at hand. Like that legendary beast, a brand performing below expectations...
- White papers 2003-01-01
- Using All the Tools in Your Toolbox: A Scorecard for Brand Asset Deployment
- The ad agency detects an advertising problem; the brand manager's spreadsheet proves that retailers are at fault; the sales promotion agency knows it's a promotion problem; the packaging experts say a redesign will save the brand; the regional sales managers want an extra 5% for a new trade deal, and...
- White papers
- Hyatt gets fresh with guests
- Guests ordering off the "Get Fresh" menu enjoy an interactive lounge experience at Hyatt Hotels & Resorts this summer. Juice ingredients of the cocktails are hand-squeezed right at the dining table as part of Hyatt's "Get Fresh" summer promotion. The program builds on the success of last year's "Make Your...
- Research articles 2007-07-01
- Heineken and FEMSA tap new promotional agency
- Heineken USA and FEMSA Cerveza have announced the selection by Heineken USA of Alcone Marketing Group of Irvine, CA as the promotions agency of record for the Dos Equis, Tecate, Sol, Bohemia and Carta Blanca brands in the United States. Earlier this year, Heineken USA and FEMSA agreed to...
- Research articles 2004-11-22
- RPMC Tapped to Help Marquee Brands with Promotional Travel Services around High-Profile Events; `Excitement Agency' Enlisted on Behalf of Clients Ranging from Hard Rock Cafe to Hilton
- CALABASAS, Calif. -- Demonstrating its "agency of choice" reputation in providing support for world-class events, RPMC (www.rpmc.com) today announced a series of high-profile client wins, further solidifying the company's leadership in incentive travel and sales promotion.
- Research articles 2005-08-17
- 21: Kim Kosak, General director-Advertising and sales promotion, Chevrolet General Motors Corp. Ad budget: $995 million.(Special Report: Power Players)(Brief Article)
- AGENCY ROSTER INCLUDES: Interpublic's Campbell-Ewald and General Motors Mediaworks, both Warren, Mich. Publicis' General Motors Planworks, Detroit. Interpublic-backed Accentmarketing, Coral Gables, Fla. AGENCY ROSTER INCLUDES: Interpublic's Campbell-Ewald and General Motors Mediaworks, both Warren, Mich. Publicis' General Motors Planworks, Detroit. Interpublic-backed Accentmarketing, Coral...
- Research articles 2004-10-04
- STARRETT WANTS NEW SALES TO THE GULF
- According to anba: Starrett, a multinational that makes tools and is headquartered in the city of Itu, in the interior of the southeastern Brazilian state of S?o Paulo, is going to seek new distributors for its products in the Arab world this month. The company should participate in the...
- Research articles 2007-11-18
- Marketing services agencies; Interactive and direct marketing lead the charge as marketing services shops gain 3.9% to $5.95 billion in revenue; Carlson tops independent agencies; Omnicom paces agency groups.(Special Report: Marketing Services)
- Byline: KENNETH WYLIE Marketing services are back, not with a bang but with the steady ring of the cash register. Marketing services, defined in this report as direct marketing, sales promotion and interactive, grew 3.9% in the U.S. to $5.95 billion ...
- Research articles 2004-05-17
- BRAZIL: STARRETT WANTS NEW SALES TO THE GULF.
- According to anba: Starrett, a multinational that makes tools and is headquartered in the city of Itu, in the interior of the southeastern Brazilian state of S?o Paulo, is going to seek new distributors for its products in the Arab world this month. The company should...
- Research articles 2007-11-18
- Boston.com and Agency ComPile Announce Partnership
- Business/Technology Editors BOSTON--BUSINESS WIRE--March 7, 2001 Boston.com, New England's largest regional Web site, has joined forces with Pile and Company to bring the media industry the most comprehensive directory of advertising agencies on the Web today (www.boston.com/agencysearch). In addition to advertising agencies, the service also provides in-depth profiles...
- Research articles 2001-03-07
- Alliance overhauls [pound sterling]45m direct roster: Bank believes dearth of branches across UK makes direct marketing key to winning customers.
- Alliance & Leicester is reviewing its [pound sterling]43m direct marketing account, held by EHS Brann, Proximity London and Leicester sales promotion agency Thorndyke. The bank is deciding whether to increase or reduce the number of agencies it uses and may also take production work in house. ...
- Research articles 2002-04-11
- FDA to Allow "Off-Label" Unapproved Drug Promotion
- The FDA has "finalized" guidelines allowing drug companies to promote drugs for unapproved ("off-label") uses. The guidelines will allow companies to distribute peer-reviewed scientific literature discussing off-label uses. Drug companies and their right-wing stalking horse, the Washington Legal Foundation, have been pushing for this move for years....
- Blog posts 2009-01-13
- Greater Syracuse Chamber of Commerce Business of the Year Awards: Eric Mower and Associates, The
- Ranked 8th out of an estimated 10,000-plus ad agencies in the nation by Adweek magazine, Eric Mower and Associates EMA is the largest advertising agency in New York State outside Manhattan. The agency provides advertising, public relations, sales promotion, media planning and execution, direct marketing, marketing research, and multimedia development...
- Research articles 1999-03-19
- AGENCIES
- Lanmark Group has promoted Derek VanVolkom to VP, account supervisor. Previously, VanVolkom held the position of account supervisor. In his new position, Van Volkom will be responsible for ensuring that all creative, marketing, sales promotion and distribution strategies are developed, implemented, and maintained. VanVolkom will also ensure that all activities...
- Research articles 2006-01-01
- NeoMedia's Sponge Chosen for Coca-Cola's New Sales Staff Incentive Program by BD-NTWK
- FORT MYERS, Fla. & LONDON -- Keeping your staff motivated is one of the biggest challenges faced by many companies. So when Coca-Cola decided to test a new staff sales incentive program, it turned to agency BD-NTWK supported by Sponge, a NeoMedia Technologies, Inc. (OTC BB: NEOM) company, who together...
- Research articles 2006-08-02
- Sales brochure/sell sheet.(23RD ANNUAL BEVERAGE DYNAMICS ADVERTISING & PROMOTION Awards)
- [ILLUSTRATION OMITTED] FIRST PLACE Brand: St-Germain Elderflower Liqueur Company: Cooper Spirits International Brand Manager: Robert Cooper Agency: Sandstrom Design Creative Director: Steve Sandstrom [ILLUSTRATION OMITTED] SECOND...
- Research articles 2007-11-01
