BNET Business Dictionary
Business Definition for: Sales Promotion
- activities, usually short-term, designed to attract attention to a particular product and to increase its sales, using advertising and publicity. Sales promotion usually runs in conjunction with an advertising campaign that offers free samples or money-off coupons. During the period of a sales promotion, the product may be offered at a reduced price and the campaign may be supported by additional telephone or door-to-door selling or by competitions.
- Also known as Promotion
Additional Resources
- VIOS HOLDS SALES PROMOTION ACTIVITIES
- AsiaInfo Services 10-14-2003 VIOS Holds Sales Promotion Activities CHINA, Oct 14, 2003 SinoCast via COMTEX -- According to Beijing Times, Toyota's office in China has confirmed that VIOS is holding sales promotion activities in China with RMB AsiaInfo Services ...
- Research articles 2003-10-14
- HONDA TO INITIATE SALES PROMOTION FOR ACCORD FROM SEP. 1ST
- AsiaInfo Services 09-02-2005 Honda to Initiate Sales Promotion for Accord from Sep. 1st GUANGDONG, Sep 02, 2005 SinoCast via COMTEX -- Honda will initiate sales promotion for Accord sedans from September 1 to October 15 across China.In southw AsiaInfo Services...
- Research articles 2005-09-02
- promotion - sales promotion
- A good definition of sales promotion would be as follows: "An activity designed to boost the sales of a product or service. It may include an advertising campaign, increased PR activity, a free-sample campaign, offering free gifts or trading stamps, arranging demonstrations or exhibitions, setting up competitions with attractive...
- White papers 2003-01-01
- Time to take a break from sales promotion? Failures, such as Kit Kat's 'biggest break', are endemic in sales promotions, while successes like Walkers' Books for Schools are fewer. Are the industry's days numbered?
- It could be argued that sales promotion is the reality television of the marketing world. In the early days, sales promotions were exciting and innovative and consumers were getting more for their money. But now, like reality shows, they are everywh It could be argued...
- Research articles 2004-11-18
- Flexible Decomposition Of Sales Promotion Effects Using Store-Level Scanner Data
- Recent studies in marketing show decompositions of sales promotion effects based on household-level scanner data. Typically, the total elasticity is decomposed into choice, timing, and quantity elastic ties. This article proposes a model that estimates standard, enhanced, and flexible decompositions based on store-level data. The standard decomposition divides the own-brand...
- White papers 2000-12-15
- Integrated Marketing Communications: Personal Selling and Sales Promotion
- Personal selling and sales promotions comprises two effective tools of integrated marketing communication. Personal selling involves a two-way communication between a seller and a proposed buyer. Careful cultivation of the sales force is imperative for sustenance of a result-oriented personal selling program. This includes efficient supervision, evaluation and compensation of...
- Presentations 2000-01-01
- Personal Selling And Sales Promotion
- Advertising, personal selling, publicity, and public relations form the components of the marketing communication or promotional mix. Personal selling occurs when the seller and the prospective buyer interact face-to-face and effect a sale. The personal selling process starts with locating prospective customers and initiating contacts with the same. Sales promotion...
- Presentations 2003-01-01
- Sales Promotion
- Sales promotion is an activity wherein prospective customers are invited to try out a newly launched product or service. It involves offering an incentive for the same. The incentive can be of two types viz. price reduction and non-monetary incentive like running contest or slogan writing. The paper examines the...
- Presentations 2003-01-01
- OfficeMax makes management changes - Market Watch - New cfo and a senior vp of advertising and sales promotion, Michael Killeen - Brief Article
- CLEVELAND -- OfficeMax has a new cfo and a senior vp of advertising and sales promotion. The company named Michael Killeen, who recently joined the company as senior executive vp of financial and corporate strategy, to the additional position of cfo. He replaces Jeffrey Freimark who held the cfo position...
- Research articles 2002-01-21
- Cooper Bussmann®'s It's OK to be Yellow Sales Promotion Turns Heads of Distributors and Customers
- ST. LOUIS -- The deadline is rapidly approaching for the Cooper Bussmann It's OK to be Yellow sales promotion that gives electrical circuit protection customers the opportunity to win a free one-year lease of a 2005 HummerR H2R. The Cooper Bussmann promotion lasts through September 30, 2005, and customers can...
- Research articles 2005-08-15
- RETAIL TRADE: MEPS ENDORSE SALES PROMOTION REGULATION.
- The European Commission proposes through its proposal for a sales promotion Regulation to facilitate the free movement of goods and services for the benefit of consumers and small firms. It argues that the Member States currently authorise various forms of promotion, depriving consumers of the benefits...
- Research articles 2002-09-06
- Family yule promo rings up $7m. (25 Days of Christmas).(ABC Family Worldwide Inc. 25 Days of Christmas, affiliate marketing, ad-sales promotion)
- ABC Family has once again been spreading yuletide cheer through its annual affiliate marketing and ad-sales promotion, themed the "25 Days of Christmas." The 250 or so affiliates and interconnects taking part in the ad-sales effort have rung up more than $7...
- Research articles 2002-12-02
- Sales Promotion: Offering Incentives
- This presentation explains sales promotion offering incentives.
- Presentations 2005-01-24
- QATAR: SALES PROMOTION CAMPAIGN AT MACDONALDS BRANCHES.(McDonald's restaurant chain)(International Pages)(Brief Article)
- A-Raya newspaper quotes from a statement made in the middle of August 2000 by Kamal Sallah Al-Mana', Executive Deputy Managing Director of the ... A-Raya newspaper quotes from a statement made in the middle of August 2000 by Kamal Sallah Al-Mana', Executive Deputy Managing...
- Research articles 2001-06-10
- Stephen Thorpe. (joins Filene's division of May Department Stores Co. as senior vice-president of sales promotion and marketing, Don Ralph promoted to senior vice-president of operations) (Brief Article)
- STEPHEN THORPE has joined FILENE'S as senior vice-president of sales promotion and marketing. Thorpe was senior vice-president for May Co. Ohio. Filene's is a division of May Department Stores Co. Thorpe will report to Heywood Wilansky, president and chief executive officer of Filene's....
- Research articles 1992-03-06
- Japan FTC Warns Asahi Breweries against Sales-Promotion Money Discrepancies.
- Kyodo News International, Tokyo Knight Ridder/Tribune Business News Dec. 8--TOKYO--The Fair Trade Commission FTC on Monday warned Asahi Breweries Ltd. over its practice of treating liquor retailers in the same business area differently, saying this violates the Antimonopoly Law. ...
- Research articles 2003-12-08
- Pete's Brewing Company Invites You to Join the Club! Club Wicked Captures the `Pulse of the City' for Pete's Spring Sales Promotion
- Features Editors/Food & Beverage Writers NOTE TO MEDIA: Photo is available in a Smart News ReleaseTM on Business Wire's Home Page at www.businesswire.com and at www.newstream.com SAN ANTONIO--BUSINESS WIRE--March 4, 2002 Pete's Brewing Company taps into a totally unique experience this March that ordinary beers...
- Research articles 2002-03-04
- SAUDI ARABIA: SAUDI TELECOM COMPANY SALES PROMOTION OF CELLPHONE NUMBERS.(Brief Article)
- A-Sharq Al-Awsat newspaper quoted an authorized source in the Saudi Telecom Company who told the paper in late October 2002 that SR 1.4 million ($373,000) worth of reduced price cellular telephone numbers has been sold during the first week of the sales promotion campaign. The special...
- Research articles 2002-12-03
- Bartosik joins sales promotion dept. at Adamson Advertising
- Diana Bartosik, account coordinator with Adamson Advertising, has been appointed to the sales promotion department. She joined Adamson from Swank Motion Pictures, where she was an assistant team leader. Bartosik received a bachelor of journalism degree with an advertising emphasis from the University of Missouri-Columbia.
- Research articles 2003-03-22
- Disney gears 'Stanley' stunt to affiliate ad sales. (Advertising & Marketing).(Disney Channel, ABC Cable Networks Group; preschool programming marketing deal)(Brief Article)
- ABC Cable Networks Group, which just unveiled SoapNet's inaugural local-sales promotion, is now doing the same for Disney Channel. Disney Channel's first major affiliate-marketing and local-sales promotion centers on its "Playhouse Disney A to ABC Cable Networks Group, which just unveiled SoapNet's inaugural...
- Research articles 2002-05-06
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