BNET Business Dictionary
Business Definition for: Stickiness
- a Web site's ability to hold visitors and to keep them coming back
Wiktionary Definition for: Stickiness
- the property of sticking or adhering; adhesion
- warmth and humidity, as on a muggy day
- #(''economics, of prices or wages'') the tendency to stay the same despite changes in the economy
- #(''marketing, interface design'') stickiness is having unique attributes that make a product indisposeable and valueable to its owner. The stickiness of a cellphone is its ability to tell correct time, locate its user, allow its user to remain connected to the world independent of where the user is .
- #(''Advertising'') a research measure that captures the extent to which viewers wish to spend more time looking at or reading a print ad.
- Ex:''The low '''stickiness''' rating helped explain why our ad's brand linkage rating was so low: people were turned off by the blurriness of the main photo.''
Additional Resources
- Price Stickiness, Inflation, and Output Dynamics
- The sticky-price model of aggregate fluctuations implies that countries with high trend inflation rates should exhibit less-persistent output fluctuations than countries with low trend inflation. I conduct a cross-country analysis of output persistence and inflation that takes into account the within-country time variation in trend inflation. The results suggest that...
- White papers 2000-07-01
- Strategy Analytics: Content Owners Must Harness Power of Peer-to-Peer Networks; P2P Investment Will Support Social Stickiness and Improved Business Performance
- BOSTON -- Major media players such as Disney, Sony, Warner and Universal will benefit from making their content available over peer-to-peer networks, according to the latest research from Strategy Analytics' Broadband Media and Communications service. This report, "TV and Movie Downloads: Harnessing the Power of P2P," concludes that P2P networks...
- Research articles 2006-06-07
- The new generation of hair gels; Ultra strong, brilliant and non-sticky -- the BASF polymer Luviset Clear gives hairstyles fabulous hold; Strong hold without stickiness: the new generation of hair gels.
- M2 PRESSWIRE-18 June 2004-BASF: The new generation of hair gels; Ultra strong, brilliant and non-sticky -- the BASF polymer Luviset Clear gives hairstyles fabulous hold; Strong hold without stickiness: the new generation of hair gelsC1994-2004 M2 COMMUNICATIONS LTD RDATE:06182004 The hair...
- Research articles 2004-06-18
- Strategy Analytics: Content Owners Must Harness Power of Peer-to-Peer Networks; P2P Investment Will Support Social Stickiness and Improved Business Performance.
- M2 PRESSWIRE-7 June 2006-Strategy Analytics, Inc.: Strategy Analytics: Content Owners Must Harness Power of Peer-to-Peer Networks; P2P Investment Will Support Social Stickiness and Improved Business PerformanceC1994-2006 M2 COMMUNICATIONS LTD RDATE:07062006 Boston, MA - Major media players such as Disney, Sony, Warner...
- Research articles 2006-06-07
- Who are Canada's 'e-tail Blazers'Unique study measures online shopping experiences - more than just Web site 'stickiness'.
- TORONTO, Oct 03, 2000 A new study released today by Deloitte & Touche at the Retail Council of Canada's e-tailing conference, ranks Canadians' top picks for online purchases, but also rates their Web site satisfaction. It's the first study ever in Canada to measure...
- Research articles 2000-10-03
- Are You MakingYour Customers Stick?
- When the competition is only a click away, the key to success in eCommerce is to seize your customer's attention—and hold on to it. In the ongoing quest for eCommerce success, the latest and best thing to be is sticky. A sticky site lures Web surfers, holds them and keeps...
- White papers 2000-01-01
- How to Make Your Site or Blog Sticky Without Trying Hard
- Yahoo! Finance writer Penelope Trunk is no stranger to the type of scathing criticism blog readers have become accustomed to leaving in comments. Readers called her recent post, "Seven Ways to be a Better Delegator" obvious, far-from-groundbreaking, run-of-the-mill drivel. To be fair, many commented that it was better than her usual...
- Blog posts 2007-12-13
- Sticky Inflation and the Real Effects of Exchange Rate Based Stabilization
- This paper tests the empirical validity of forward-looking pricing behavior in Mexico and Turkey, two countries which have experienced Exchange rate-based inflation stabilization ERBS. It finds that the forward- and backward-looking components of inflation weigh approximately equally in pricing behavior, and therefore, that inflation is partially sticky. The paper then...
- White papers 2003-07-01
- Bank of the Ozarks Inc. Q1 2008 Earnings Call Transcript
- Question-and-Answer Session Operator Your first question comes from the line of Barry McCarver – Stephens Inc. Barry McCarver – Stephens Inc Hi, good morning George. Great quarter. A bunch of questions, let me just get a few and then I’ll let somebody else get on. Starting off...
- Earnings calls 2008-04-21
- Verizon Communications Q1 2006 Earnings Conference Call Transcript (VZ)
- Question-and-Answer SessionOperator Thank you. The floor is now open for questions. Operator Instructions Your first question is from John Hodulik of UBS. Please go ahead, sir. John Hodulik - UBS Thank you. Two things. First, on the wireless front, the margin’s at...
- Earnings calls 2006-05-02
- Aegis Q4: Not Talking to Havas; Deal Price Getting More Expensive; 780 Jobs Cut
- Aegis used its 2008 full year results to send a number of messages yesterday, some more confusing than others. Let's start with the financials: Aegis reported revenues for 2008 were up 21 percent to £1.3 billion; net income was down 4 percent to £89.2 billion (not adjusting...
- Blog posts 2009-03-20
- 10 Underrated Business Books
- They are hardly traditional, but by challenging conventional wisdom, these books explain the big ideas that are essential to business success. Economics ...
- Articles 2007-08-24
- Home Banking
- This article explains about benefits of home banking like increasing customer retention by enhancing the financial institution to customer relationship, extending the hours of operation and provides customers convenient anytime access. Allowing the financial institution to effectively compete with other financial institutions, adding transactional component to the credit union's web...
- White papers
- Deepening Brand Loyalty
- Deriving value from community isn't a new concept, of course. Successful commercial communities are as old as commerce itself, and modern examples are plentiful. Fostering community has obvious intangible benefits: one-to-one connections with site visitors, increased site stickiness, higher brand awareness, improved customer service, and support of consumer trust, loyalty,...
- White papers 2000-10-01
- Optimal Monetary Policy In A Small Open Economy With Habit Formation And Nominal Rigidities
- Introducing habit formation into an open economy macroeconomic model with price stickiness, it examines the characteristics of an optimal monetary policy. It finds that, first; the optimal policy rule entails interest rate smoothing and responds to the lagged values. Second, habit formation enriches the dynamics of the economy with a...
- White papers 2003-01-01
- Money And Prices In Models Of Bounded Rationality
- In this article, one explores the ability of simple monetary models with bounded rationality to account for the joint distribution of money and prices. They impose restrictions on the size of the mistakes agents can make in equilibrium and argue that countries with high inflation are likely to satisfy these...
- White papers 2003-10-01
- Viral Marketing Made Easy
- This article suggests how to engineer most coveted of all marketing strains through ways to make the most effective virus. These tools can be added to site, it is important to remember that this works best if added them into all pages, e-mails, and products, as much as is possible...
- White papers 2003-01-01
- A Streaming Media Primer
- This paper discusses about Streaming media. Streaming media adds engaging motion and sound to the Web experience, increasing site stickiness, interactivity, and retention. Streaming allows timely, dynamic content to be seen by a larger, even global audience, helping to cost-effectively disseminate information, to address new markets, and to bring your...
- White papers 2000-12-01
- Why Are Prices Sticky? The Dynamics of Wholesale Gasoline Prices
- The menu-cost interpretation of sticky prices implies that the probability of a price change should depend on the past history of prices and fundamentals only through the gap between the current price and the frictionless price. The paper finds that this prediction is broadly consistent with the behavior of nine...
- White papers 2004-02-01
- Branding and High Net Worth Investors: Treat the Individual Like an Institution
- This document summarizes that brands can have significant influence in the investment decisions of the most savvy and sophisticated investors, whether they are individual or institutional. By taking a fresh look at the high net worth investor through lens of an institutional investor, financial services firms can provide a unique...
- White papers 2002-10-04
