BNET Business Dictionary

Business Definition for: Sticky Site

  • a Web site that holds the interest of visitors for a substantial amount of time, and is therefore effective as a marketing vehicle
  • Also known as Heavy Site

Additional Resources

How to Make Your Site or Blog Sticky Without Trying Hard
Yahoo! Finance writer Penelope Trunk is no stranger to the type of scathing criticism blog readers have become accustomed to leaving in comments. Readers called her recent post, "Seven Ways to be a Better Delegator" obvious, far-from-groundbreaking, run-of-the-mill drivel. To be fair, many commented that it was better than her usual...
Tags: Lori Deschene, Internet, Blogging, Blog
Blog posts 2007-12-13
Are You MakingYour Customers Stick?
When the competition is only a click away, the key to success in eCommerce is to seize your customer's attention—and hold on to it. In the ongoing quest for eCommerce success, the latest and best thing to be is sticky. A sticky site lures Web surfers, holds them and keeps...
Tags: Accenture Ltd., Success, E-business, Stickiness, Web Technology, E-business/E-Commerce, Channel Management, Internet, Marketing
White papers 2000-01-01
10 Ways To Make Your Web Site 'Sticky'
If you've figured out the kind of web site your business needs, it's time to discuss how to attract visitors to your site and to keep them around long enough to develop a relationship. Nowadays the online experience is all about getting immediate right answers. Rarely do visitors bother to...
Tags: Web, Microsoft Corp., Web Site, Visitor, Web Site Development, Web Technology, Channel Management, Internet, Marketing
White papers
Brands rely less on intuition, more on technology for site selection
Restaurant site selection methodologies are changing and technology is playing a key role in the evolution. "The old way was to go out in the field with a map from AAA with sticky dots," said Andy Verostek, market planning analyst for Nashville, Tenn.-based Sagittarius Brands, the parent...
Tags: Schlotzsky's Ltd.
Research articles 2009-03-09
Optimum Online Spins sticky sales Web.(Cablevision Systems Corp. services)(Brief Article)
Cablevision Systems Corp. reported strong results from the upgraded Web site for its Optimum Online high-speed Internet service (wwwoptimumonline.com), which the company projects will double the number of subscribers attracted in cyberspace. Cablevision Systems Corp. reported strong...
Tags: Cablevision Systems Corp., sales, Web
Research articles 2002-06-17
Free Stuff Means Sticky Business
memolink.com, the leading online loyalty program for college students, recently broke into the nation's top 500 Web site rankings as the 479th busiest site on the Web based on its 1.72 million monthly unique visitors*. The program, which is sweeping national Web rankings in several categories, rewards members with...
Tags: MARKETING, PC Data Online, Web
Research articles 1970-01-01
Sticky stuff at AMD - The Antenna
INTEL MARKETS ITS 845G CHIPSET AS "GRAPHICS FOR THE MAIN-stream." What could be more mainstream this summer than the wildly popular Spiderman movie? Well how about a Spiderman: The Movie video game marketed for PCs. Some users might be unpleasantly surprised to find out that their Spiderman games don't run...
Tags: Advanced Micro Devices Inc., game
Research articles 2002-07-29
MTV Networks' Pet project likely to pay off; Sticky site gets its 30 million members to spend hours online caring for NeoPets.(Interactive)
Byline: KRIS OSER Byline: KRIS OSER
Tags: MTV Networks
Research articles 2005-06-27
Caught on a sticky picket.
Jun 05, 2002 The Australian ABIX via COMTEX -- On 21 May 2002, about 280 maintenance workers at BHP Steel's Westernport plant walked off the job in Victoria. They have not returned to work as they are engaged in legal industrial action, which is...
Tags: Australia, Ford Motor Co., Manufacturing, Mitsubishi Corp., Strategy, Toyota Motor Corp.
Research articles 2002-06-05
ESPN Internet Group still sticky.(Brief Article)
ESPN Internet Group EIG is claiming the title of stickiest sports content on the Web, with users spending an average of nearly 42 minutes on EIG sites in March, according to Media Metrix. By comparison, the second-ranked sports Web site, NSI.com, registered 27.6 average minutes per...
Tags: comScore Media Metrix, MARKETING
Research articles 2000-05-08
No sticky wheels for sugar producer.
Now into its second three-year lubrication management contract with Castrol, Tate & Lyle has expanded its commitment to the outsourcing of this important aspect of operating its Thames sugar refinery at Silvertown in east London. The site, the largest cane sugar refinery in the world, together...
Tags: Tate & Lyle Plc.
Research articles 2004-11-26
Level 3 Communications Q1 2007 Earnings Call Transcript
Question-and-Answer SessionOperator Operator Instructions Our first question comes from the line of Tim Horan with CIBC World Markets. Please go ahead. Tim Horan - CIBC World Markets Thanks, good morning. I am always kind of struggling to get some proxy on volume growth. And I think data centers might...
Tags: Level 3 Communications Inc.
Earnings calls 2007-07-26
Creating Web-Based Presentations
Remote presentations—those delivered to customers online—are very different from presentations made in person. Their purpose is the same—to convey information in a way that has an impact—but they require important adaptations.Web-based presentations serve some important purposes. First, they can add a rich dynamic to your company's web site; new customers...
Tags: customer, web, presentation, online communications
Articles 2007-05-01
GetGlue.com: Distributed Networking & Recommendations Made Simple & Fun
Once just a browser add-on that allowed users to surf smarter across several verticals, AdaptiveBlue's Glue is now a site-centric product that acts as both a hub and a spoke of the social web. Glue's synaptic web -esque technology is based on a user's...
Tags: user, item, Site
News items 2009-10-26
'Facebook With Wrinkles' - A Slew of Sites Attempt to Lure Boomers
When Rupert Murdoch bought Myspace in June 2005, the News Corp. boss cited young people's restless desire to surf, select and control their information as a driving force in the transformation of the news business and a contributing factor in his decision to venture online. Young people, in...
Tags: Social Networking, Site, Facebook, Financial Accounting, Online Communications, Marketing, Advertising & Promotion, Finance, Jessica Stillman
Blog posts 2007-09-12
Ten Top Tips For Turning Browsers Into Buyers
If you can increase the time that the average visitor spends on your Web site's pages, you increase your chances of making a sale. Internet users tend to surf Web site, spending less than a minute on each site, so you need to act fast before your potential customer clicks...
Tags: Web, Web Site, Web Browser, Web Site Development, Web Technology, Channel Management, Internet, Marketing
White papers 2008-01-01
W. R. Berkley Corp. Q3 2007 Earnings Call Transcript
Question-and-Answer SessionOperator [Operator Instructions]. And we'll take out first question from Josh Shanker with Citi. Joshua Shanker - Citigroup Good morning everyone. William R. Berkley - Chairman and Chief Executive Officer Good morning Josh. Joshua Shanker - Citigroup Three questions. The first...
Tags: Baker Watts, Business, Business Operations, Call Transcript, Corporate Insurance, Credit Suisse Group AG, Earnings, Ferris, Finance, Insurance, Investment, Marketing, Mergers & Acquisitions, Pricing, Quarter, Question, Reserve, Sales, Sales Force Management, Seeking Alpha, W. R. Berkley Corp.
Earnings calls 2007-10-24
Cerner Corporation Q3 2007 Earnings Call Transcript
Question-and-Answer SessionOperator Thank you. [Operator Instructions]. Your first question comes from the line of Ross Muken, representing Deutsche Bank. Please proceed. Ross Muken - Deutsche Bank Hi, guys. Earl H. Devanny, III - President Hi, there. Marc G. Naughton - Senior Vice President...
Tags: Cerner Corp.
Earnings calls 2007-10-20
Comerica Inc. Q3 2007 Earnings Call Transcript
Question-and-Answer Session Operator [Operator Instructions]. Your first question comes from the line of Gary Townsend. Ralph W. Babb, Jr. - Chairman and Chief Executive Officer Hi, Gary. Gary Townsend - Friedman, Billings, Ramsey & Co Good morning. Ralph, Beth, Darlene, and Dale...
Tags: Comerica Inc.
Earnings calls 2007-10-17
InterContinental Exchange Q2 2007 Earnings Call Transcript
Question-and-Answer SessionOperator Operator Instructions And we'll go first to Daniel Harris, Goldman Sachs. Daniel Harris - Goldman Sachs Hi, good morning. How are you? Jeff Sprecher Good morning. Daniel Harris - Goldman Sachs I was wondering if you could give us a status update on the clearing...
Tags: IntercontinentalExchange Inc.
Earnings calls 2007-07-26