BNET Business Dictionary
Business Definition for: Strategic Marketing
- a method of selling products directly to customers, bypassing traditional retailers or distributors
Additional Resources
- Foundations Of Strategic Marketing Management
- Strategy of an organization is the roadmap towards attainment of its long term goals and objectives. Strategic management is the process of operationalization of the firm's strategy. Strategic marketing management involves implementing the principles of strategic management in the context of marketing function in the organization. It consists of strategies...
- Presentations 2003-01-01
- Strategic Marketing Associates Reports That New Wafer Fab Construction Soars in June Quarter
- Wireless News 08-01-2006 Strategic Marketing Associates Reports That New Wafer Fab Construction Soars in June Quarter WIRELESS NEWS-August 1, 2006-Strategic Marketing Associates Reports That New Wafer Fab Construction Soars in June Quarter C2006 10Meters - http://www.10meters.com ...
- Research articles 2006-08-01
- David Fung Joins Silterra as Director of Strategic Marketing; New Hire Will Strengthen Promotion of Company and Strategic Marketing Plan for Services Debut in 2001
- Business/Technology Editors SUNNYVALE, Calif.--BUSINESS WIRE--May 9, 2000 Silterra Malaysia Sdn. Bhd., a full-service semiconductor-manufacturing provider, announced today the addition of David Fung as director of strategic marketing. In this capacity, Mr. Fung will oversee operations and provide expertise in the strategic marketing and promotion of the company and...
- Research articles 2000-05-09
- Creating A Strategic Marketing Machine
- From the executive summary: ‘There are many organizations that feel the need to expand a business in order to reach the next level of success. However, the financial planners are so busy doing the day-to-day work of business that they never get around to build a marketing machine that would...
- White papers 2003-01-01
- Brian Moreno has been hired as VP of strategic marketing for Warner Bros. Online. (Scene).(Brief Article)
- Brian Moreno has been hired as VP of strategic marketing for Warner Bros. Online. Moreno, a video veteran, was chief marketing officer of Style365.com ... Brian Moreno has been hired as VP of strategic marketing for Warner Bros. Online. Moreno, a video veteran, was...
- Research articles 2001-12-17
- Marketing Network schedules 2003 Strategic Marketing Colloquium
- The ABA Marketing Network has scheduled the 2003 Strategic Marketing Colloquium for May 31-June 1 at the University of Colorado, Boulder, Colo. The colloquium is a program designed to help marketers come together with their peers to discuss critical issues that impact strategic planning. Ideas and opinions are exchanged...
- Research articles 2002-12-01
- Philips Lighting promotes Crawford to Vice President of Strategic Marketing Organization
- SOMERSET, N.J.--BUSINESS WIRE--August 28, 1995--Philips Lighting Company has promoted Edward Crawford to the position of Vice President of Strategic Marketing.In this new position, he will be responsible for all centralized marketing activities for the company including product management, strategic planning, new product introductions, marketing research and advertising/creative services.Crawford has worked...
- Research articles 1995-08-28
- ICx Technologies(TM) Announces Paul H. Eisenbraun Appointed Senior Vice President of Strategic Marketing
- ICx Technologies, Inc. announced today that Paul H. Eisenbraun has been appointed senior vice president of strategic marketing. In addition to leading the strategic marketing function of the company, Mr. Eisenbraun will serve as acting head of the Detection Division. Mr. Eisenbraun has been a consultant to ICx...
- Research articles 2006-06-12
- Scope of Strategic Marketing
- The challenge of strategic marketing is to manage marketing complexity, customer and stakeholder expectations and to reconcile the influences of a changing environment in the context of a set of resource capabilities. It is also necessary to create strategic opportunities and to manage the concomitant changes required within the organization....
- White papers 2003-03-04
- International Rectifier implements new switch strategic marketing organization
- EL SEGUNDO, Calif.--BUSINESS WIRE--July 31, 1996--International Rectifier IR has formed a new Switch Strategic Marketing Organization, chartered to focus marketing and research resources on long-term product development to better anticipate the needs of customers in the fast-paced switch segment of the power semiconductor market.Michael T. Robinson, formerly vice president for...
- Research articles 1996-07-31
- Branding and Strategic Marketing Methodologies
- An effective campaign must have an impact in the arena most critical to the success of clients: the marketplace. Because this kind of creative effort can't be created in a vacuum, Rock Creek provides strategic marketing and communications consulting as part of their comprehensive portfolio of marketing services. As part...
- White papers 2005-01-03
- Healthscreen Signs Strategic Marketing Alliance with Toshiba of Canada Limited.
- ST. CATHARINES, ONTARIO, Mar 21, 2006 CCNMatthews via COMTEX -- Healthscreen Solutions Inc. (TSX VENTURE:MDU), a premier supplier of Electronic Health Records EHR, is pleased to announce the signing of a strategic marketing alliance to develop th ST. CATHARINES, ONTARIO, Mar 21, 2006 CCNMatthews via COMTEX...
- Research articles 2006-03-21
- ISE Signs Strategic Marketing Deal With STS. (ISE Research-ThunderVolt, Siemens Transportation Systems Inc.).(Brief Article)
- ISE Research-ThunderVolt ISE recently announced it has entered into a strategic marketing agreement with Siemens Transportation Systems, Inc. STS to supply hybrid-electric drive systems and components to the U.S. transit bus industry. Under the ISE Research-ThunderVolt ISE recently announced it has entered into...
- Research articles 2002-09-26
- Shorewood Packaging, a business of Stamford, CT-based International Paper, and Pharmagraphics LLC, Greensboro, NC, a leading producer of pharmaceutical packaging components, form a strategic marketing alliance.(Making Change)(Brief Article)
- Shorewood Packaging, a business of Stamford, CT-based International Paper, and Pharmagraphics LLC, Greensboro, NC, a leading producer of pharmaceutical packaging components, form a strategic marketing alliance. The ... Shorewood Packaging, a business of Stamford, CT-based International Paper, and Pharmagraphics LLC, Greensboro, NC, a...
- Research articles 2005-03-01
- More than music at WSM: division adds sports, TV product or DVD.(Headliners)(Warner Strategic Marketing is working to become a DVD supplier)
- Formed several years ago to promote the Warner Music Group's vast catalog and develop new business opportunities for its labels, Warner Strategic Marketing has recently begun to carve a brand for itself as a DVD supplier. Released in collabor ...
- Research articles 2003-11-17
- Glenn Schuster Joins Ubicom; New Vice President of Strategic Marketing and Business Development to Help Drive Future Opportunities, Open New Markets
- Business Editors/High-Tech Writers MOUNTAIN VIEW, Calif.--BUSINESS WIRE--April 23, 2001 Ubicom, Inc., a leader in providing Internet Processors and networking software that enable ubiquitous communication, today announced that Glenn R. Schuster has joined the company as Vice President of Strategic Marketing and Business Development. Schuster, 35, has more than...
- Research articles 2001-04-23
- Multimedia Chip Maker Chrontel Appoints Kenneth Lowe Director of Strategic Marketing
- SAN JOSE, Calif.--BUSINESS WIRE--June 17, 1996--Chrontel Inc., a leader in mixed-signal multimedia integrated circuits ICs, has appointed Kenneth Lowe director of strategic marketing.In his new position, Lowe (age 40), will develop product and marketing strategies, establish product definition, manage development programs, and direct marketing communications for Chrontel's consumer multimedia products....
- Research articles 1996-06-17
- Medisys Announces Strategic Marketing Agreement for Safety Needle Products
- Business Editors and Health/Medical Writers BATON ROUGE, La. and FAR HILLS, N.J.--BUSINESS WIRE--April 18, 2000 Medisys Technologies, Inc. (OTCBB:SCEP), a pioneer in the design and development of safety needle devices, announced today the signing of an agreement with The Marketing Connexion, LLC for strategic marketing, planning and implementation...
- Research articles 2000-04-18
- Smartflex management team enhanced by addition of strategic marketing director
- TUSTIN, Calif.--BUSINESS WIRE--Aug. 29, 1996--Smartflex Systems Inc. (NASDAQ:SFLX) on Wednesday announced that Lyn Gosz has joined the company's management team as director of strategic marketing and business development.In this capacity, Gosz will develop and implement the company's worldwide strategic business plan, including identification of critical market requirements for new products...
- Research articles 1996-08-29
- Amplifon USA Hires Senior Vice President of Marketing; Chris Toal to Manage Strategic Marketing Initiatives for the Company's Miracle-Ear, National Hearing Centers and Sonus Brands
- MINNEAPOLIS -- Amplifon USA, the nationwide leader in delivering quality patient care and hearing solutions to individuals affected by hearing loss, announced it has hired Chris Toal as the company's senior vice president of marketing. In this role, Toal will oversee all strategic marketing activities for the company's Miracle-Ear, National...
- Research articles 2005-10-05
