Strategy Mapping: Definition and additional resources from BNET
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BNET Business Dictionary

Business Definition for: Strategy Mapping

  • the visual representation of an organization's plans to turn its resources and assets, including intangibles such as knowledge and culture, into tangible outcomes linked to organizational objectives. Strategy maps provide a detailed picture of organizational objectives and the relationships between them. They are used to help organizations manage corporate strategy and realize objectives through improvements in specific areas such as customer retention or faster cycle times. The concept of strategy mapping was developed by Robert Kaplan and David Norton as part of their work on the balanced scorecard.

Additional Resources

Strategy Mapping With QPR 7
The highly dynamic business environment strategy has never been more important. To succeed organizations need to continuously reshape themselves. This requires tremendous strategic agility as well as superior execution of the chosen strategy. This white paper addresses the issues of creating, cascading, aligning and analyzing the strategy maps. It also...
Tags: Strategy, Management
White papers 2005-02-03
Mapping
This is a template for mapping of business strategy.
Tags: Template, Business Strategy, Crown
Tools & templates 2000-12-18
Mapping Your Innovation Strategy
Mapping Your Innovation StrategyBig Ideas to Big ResultsThe January edition of HBR has several articles on this topic and makes a great case for the approach in the new book Big Ideas to Big Results. A link to the article is below...http://bigideastobigresults.com/archives/58
Tags: Big Idea, Big Results, Innovation Strategy, strategy, Mapping
Discussion threads 2008-03-25
Autodesk and Earth Resource Mapping Form Strategic Alliance
SAN RAFAEL, Calif.--BUSINESS WIRE--Jan. 23, 1997--Continuing to solidify its commitment to the GIS and digital mapping markets, Autodesk Inc. and Earth Resource Mapping, creators of the ER Mapper integrated mapping software, have entered into a strategic partnership.
Tags: Autodesk Inc., strategic alliance
Research articles 1997-01-23
Media Mapping
A media map serves as a useful tool for a company towards the realization of a general strategy for reaching targets. The paper delves on the importance of the media-mapping tool and looks at the step-by-step development of the same. Such a tool can be used by anyone willing to...
Tags: Media, Tool, Productivity
White papers 2003-01-01
Mapping an Oracle. (Israeli Cartography Center, contract with John Bryce Ltd., Oracle brand computer software distributor)
Mapping an Oracle Mapping an Oracle
Tags: brand, computer, Oracle Corp., software
Research articles 1992-01-17
3M Simplifies Utility Mapping and Locating with GPS/GIS
AUSTIN, Texas -- The Dynatel cable/pipe/fault locators 1420, 2250M-iD and 2273M-iD from 3M now are compatible with select GPS/GIS field mapping instruments for real-time mapping of underground facilities. This integrated solution from Dynatel simplifies the mapping process and allows a generalist field technician to perform real-time mapping with submeter accuracy.
Tags: 3M Co., GIS, GPS
Research articles 2005-03-22
Process Mapping
An organization is a collection of processes. The key to the success of the organization lies in efficiently managing these processes. Business Process Re-engineering BPR is a change management strategy wherein major modifications are effected in organizational processes. BPR enables strategic streamlining of business processes towards efficiently managing organizational processes....
Tags: Operational Planning, Business Process Reengineering (BPR), Organization, It Operations, Business Operations, BPR, Business Process
White papers 2003-01-01
Oracle's World Wide Web site comes alive with interactive maps from Strategic Mapping, Inc.; SMI and Oracle partner to bring mapping technology to the Internet
SAN FRANCISCO--BUSINESS WIRE--Feb. 26, 1996--Here at the Oracle Developer Conference, Strategic Mapping, Inc. SMI, the leading supplier of industry standard technology for embedded mapping applications, announced that Oracle has integrated SMI's mapping tools with Oracle7 Release 7.3 to enable interactive maps to be generated on Oracle Web Servers.
Tags: Internet, Oracle Corp.
Research articles 1996-02-26
MapInfo debuts MapXpress, the first online superstore for data and mapping products; Revolutionary interactive electronic catalog offers access to broadest range of data for desktop mapping applications
TROY, N.Y.--BUSINESS WIRE--April 16, 1996--MapInfo Corporation, the recognized leader in desktop mapping software for nearly a decade, today announced MapXpress, the first online mapping superstore that offers quick, easy access to the broadest range of data and mapping products for desktop mapping software applications. This revolutionary service streamlines the purchasing...
Tags: desktop, MapInfo
Research articles 1996-04-16
Map Strategy.(mangement executive training)(Brief Article)
Think of value stream mapping on steroids and you'll have a better idea of what co-authors Robert S. Kaplan and David P. Norton are up to in "Strategy Maps" (2004, Harvard Business School Press). As they did in "The Balanced Scorecard& Think of value stream mapping...
Tags: Harvard Business School, Harvard Business School Press, Norton Co., strategy
Research articles 2004-03-01
Facilitating the Strategy Map Discussion (Part Two)
This article takes a look at the strategy mapping meeting, and it provides tips and techniques on leading a discussion that is sure to help you exceed the organization goals. It presents some questions that will prove helpful as one develops a Strategy Map for his/her organization. The questions are...
Tags: Strategy, Management
White papers 2004-03-29
Mapping Your Board's Effectiveness
Extending the Balanced Scorecard and strategy map framework to board members will enable them to perform more effectively and efficiently. First, the board should use the corporate strategy map and Balanced Scorecard, which together describe the company's strategy, as prime information sources. Second, it should produce a board scorecard to...
Tags: Marketing, Marketing Research, Corporate Law, Business Operations, Balanced Scorecard, Corporate Governance, Board, Strategy
White papers 2004-08-30
U.S. Bancorp Foundation Awards $10,000 Grant to Mapping Your Future for Its Web Site
MINNEAPOLIS -- The U.S. Bancorp Foundation has awarded a $10,000 grant to Mapping Your Future[TM], Inc. MYF. Mapping Your Future serves more than 2,700 postsecondary schools and is located on the web at www.mapping-your-future.org.
Tags: Mapping, U.S. Bancorp, Web, Web site
Research articles 2006-11-16
Challenge for Microsoft: Putting its brand to work;News analysis: Some call the high-tech giant too unwieldy.(Brief Article)
In the wake of the antitrust case that could result in its breakup or reorganization, Microsoft Corp. faces the enormous challenge of mapping out an effective brand strategy. In the wake of the antitrust case that could result in its breakup or reorganization, Microsoft...
Tags: analysis, brand, Microsoft Corp.
Research articles 2000-02-07
This Year's Tax Bite Hard to Figure As Reforms Creep Through Congress. (Originated from The Miami Herald)
Jul. 12--For many households, particularly upscale ones, an important component of financial planning is mapping out a tax strategy. But that is tough to do this year for one simple reason: No one knows what the tax code may look like by the end of theJul. 12--For...
Tags: tax, U.S. Congress
Research articles 1993-07-11
Information Mapping Announces Formatting Solutions® Pro version 3.0; Software Provides Standard, Information Mapping-based Formatting for Easy Content Creation in Microsoft Word
WALTHAM, Mass. -- Information Mapping, Inc. IMI, the leading provider of Information Lifecycle Solutions, today announced the availability of Formatting Solutions Pro version 3.0, its software companion to the Information Mapping method. Combined with the structured document concepts contained in the Information Mapping method, Formatting Solutions Pro helps increase user...
Tags: Microsoft Corp., Microsoft Word, software
Research articles 2005-12-19
Commentary: Microsoft offers powerful mapping
For many, taking an online mapping system, such as Mapquest, on the road is a virtual impossibility.
Tags: Microsoft Corp.
Research articles 2006-05-26
SRI International Announces Karto™, New Mapping Technology for Robot Developers
Mapping Software Provides Advanced Navigation Capabilities to Mobile Robots
Tags: Mapping, robot
Research articles 2007-04-25
MapInfo unveils MapOpen; Brings any data into enterprise-wide desktop mapping applications
TROY, N.Y.--BUSINESS WIRE--Dec. 12, 1994--MapInfo Corp., the worldwide leader in desktop mapping software, has unveiled MapOpen, a program designed to open information to corporate decision-makers for use in desktop mapping applications.
Tags: desktop, MapInfo
Research articles 1994-12-12
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