BNET Business Dictionary

Business Definition for: Willie Sutton Rule

the maxim that it is most logical to concentrate on areas that yield most profit. The Willie Sutton rule is based on an alleged remark made by bank robber Willie Sutton. He was reputedly asked why he robbed banks and replied "Because that's where the money is." A person or organization following this rule will focus their effort on those activities that give the greatest return.

Your Work What’s an Online MBA Worth?

What’s an Online MBA Worth?

A lot more than you probably think. But if you plan to get one, you have to finesse the degree’s lingering image problem.
Your Industry Google's Secret Weapon for Chrome OS: YouTube

Google's Secret Weapon for Chrome OS: YouTube

Yesterday Google showed off its forthcoming Chrome OS, leaving many to wonder how exactly the company will monetize it. The answer: it won’t. Since Google derives 97% of its revenue from online ads, it simply wants you using a computer that is always online. Specifically, it wants you on a computer that is one click [...]
Your Money Dumbest Things You Do With Your Money

Dumbest Things You Do With Your Money

Even smart people make financial moves that are downright illogical. Emotions and superstitions have a sneaky way of keeping you from rational financial decisions. But dumb choices can have serious, real-world consequences. Here are some of the biggest blunders we all make, plus tips from the experts on how to keep cool.